Product Specialist

Job Description

IMCO Carbide Tool Inc. is seeking a knowledgeable and customer-focused Product Specialist to join our Marketing team. If you have a strong machining background, a passion for cutting tool technology, and enjoy translating technical expertise into customer value, this role offers an opportunity to influence product success, support sales growth, and help shape the future of IMCO's product portfolio.

IMCO Carbide Tool is a leader in the cutting tool industry. Currently a division of IMC Companies (subsidiary of Berkshire Hathaway), IMCO started out as a small business (less than 10 employees) and we know what it means to be family friendly. Even though we are well over 100 employees and now part of a much larger organization, we have not lost sight of this family friendly perspective and continue to provide a variety of positions with varying schedule options and opportunities for transition and/or promotion.

We continue to grow and are excited to see what the future holds for our IMCO family

As a Product Specialist, you will serve as the subject matter expert for assigned product lines, bridging product knowledge, customer needs, sales support, and market communication. You will collaborate with Sales, Marketing, and R&D to support product launches, develop sales enablement resources, and gather valuable market intelligence to improve product performance and market success. This role is ideal for an experienced machinist or cutting tool professional who enjoys sharing technical knowledge and helping customers solve manufacturing challenges.

Key Responsibilities include, but may not be limited to:

• Maintain expert-level knowledge of assigned product families, including specifications, applications, limitations, and competitive advantages.
• Translate technical product features into clear customer value statements, sales messaging, and market positioning.
• Create and maintain sales enablement materials including product guides, application references, selection tools, FAQs, and training resources.
• Review catalog content, website product pages, promotional materials, and technical documentation for accuracy and consistency.
• Support new product launches through development of selling points, customer profiles, distributor materials, and competitive comparisons.
• Gather and analyze feedback from customers, distributors, sales teams, competitors, and market trends.
• Work cross-functionally with Marketing, Sales, and R&D to improve product communication and go-to-market effectiveness.
• Deliver product training and presentations for customers, distributors, and internal teams.
• Represent IMCO at trade shows, customer training events, and industry functions as needed.
• Perform special projects as assigned by the Marketing Manager.

• Machinist with CNC Experience.
• Strong understanding of solid carbide end mills.
• Excellent communication and presentation skills.
• Proficiency with digital marketing tools and platforms.
• Strong analytical and problem-solving abilities.
• Ability to work independently and as part of a team.

• Journeyman - Milling or Machining
• Experience in cutting tool applications, product management, technical marketing, or customer-facing technical support.

This role involves work in office, warehouse, production, R&D, and customer-facing environments. You may encounter machining oils, grinding dusts, and moderate noise levels. Occasional lifting up to 20 lbs. and travel for trade shows and customer events may be required.

• Medical Insurance

Option 1 is 100% EMPLOYER-PAID premium for single thru family coverage levels

Option 2 is an HMO plan with partial employer-paid premium.

• Dental Plan available with up to $1,750 calendar year benefit and benefit rollover
• Vision Plan available with annual exam and glasses allowance
• EMPLOYER-PAID Basic Life Insurance (1 x annual wage)
• Short-Term Disability
• EMPLOYER-PAID Long-Term Disability
• Employee Assistance Program that offers resources for a variety of needs, including discount programs, legal services, mental health support and services, development opportunities, webinars...all at no cost or low cost.
• Other insurance and worksite benefit options offered
• 401k plan with up to a 6% EMPLOYER MATCH on employee contributions
• Pa