Community Marketing Strategic Account Manager

Job Summary

The Community Marketing Strategic Account Manager is responsible for developing and managing the execution of Care Source community marketing strategy for assigned products. This role ensures alignment between sales objectives and community engagement efforts to drive product success and strengthen Care Source's presence within target markets.

Create and manage a structured partnership strategy that promotes cross-functional collaboration, aligns key stakeholders, and supports community marketing goals in conjunction with quality withhold initiatives. Develop and advance stakeholder communication strategies, including enterprise press releases, social media, and targeted messaging to strategic partners, to support ODM initiatives and drive membership growth. Coordinate impact on Quality Withhold revenue across strategic partners supporting directives and profitability.

Implement new state or federal requirements by creating and executing a retention strategy with stakeholders, including presentations, coordination, and key messaging. Responsible for performance management of partner adherence with sponsorship and collaboration agreements. Innovate and develop relationships with regional and statewide community organizations, associations, and partners to support marketing and sales initiatives for assigned products including budget and financial oversight.

Coordinate event logistics, including sponsorship fulfillment, vendor setup, staffing, and compliance with agreements. Assist in implementing Care Source’s sales and community marketing strategies by collaborating with cross-functional teams and leadership. Maintain accurate records and tracking systems to ensure regulatory compliance and drive growth and retention goals. Maintain operational processes, including training coordination and adherence to company policies within the community marketing function.

Track, analyze, and report on community marketing performance metrics to identify opportunities for improvement. Support communication between community marketing teams and leadership by sharing updates and relevant information. Assist in identifying and developing relationships with new community partners that contribute to growth objectives. Work with marketing and sales teams to support campaign execution, market analysis, and resource planning. Maintain up-to-date lists of organizations, events, contacts, and sponsorship activities.

Maintain assigned sponsorship budgets and ensure timely and accurate spend tracking. Travel as necessary to support events and partnerships within Ohio and statewide. Perform any other job related duties as requested.

Associates degree in business administration, communications, marketing or related field required Bachelor's degree preferred Equivalent years of relevant work experience may be accepted in lieu of required education Five (5) years of account management experience, negotiating and managing relationships with private and public organizations required Medicaid, Marketplace and Medicare experience required

Highly proficient in Microsoft Word, Excel, and PowerPoint. Strong presentation and negotiating skills. Maintain state and federal regulatory knowledge for compliance. Ability to work independently and within a team environment. Ability to develop, prioritize, and accomplish goals. Strong account management, territory management, and relationship-building skills. Excellent written and verbal communication skills. Execute effective use of CRM system.

Current, unrestricted Insurance License in Accident and Health within state of assigned territory is required, or ability to achieve license within 30 days of hire. Must have valid driver's license, vehicle and verifiable insurance. Employment in this position is conditional pending successful clearance of a driver’s license record check. If the driver’s license record results are unacceptable, the offer will be withdrawn or, if employee has started employment in position, employment in this position will be terminated To help…