Communications Strategist

Overview

The Communications Strategist develops and advances strategic communications initiatives that inform, engage and connect residents, businesses, visitors and stakeholders with the City of Dublin. The position leads the planning, coordination and evaluation of integrated communications campaigns and serves as a strategic advisor on audience engagement, content strategy, digital communications and emerging communication trends.

This position combines strategic planning, content leadership, digital engagement, audience insights and marketing principles to ensure the City’s communications are effective, audience-centered and aligned with organizational priorities. The Communications Strategist works collaboratively across City departments to develop communication approaches that build understanding, strengthen trust and support informed decision-making.

The position serves as the department’s lead strategist for audience engagement and content planning, using research, analytics, performance data and emerging communication practices to guide communications decisions and improve outcomes across communication channels.

The Communications Strategist leads the City's strategic content planning, audience engagement initiatives and digital communications efforts while identifying emerging technologies and communication trends that support organizational goals.

Given the nature of this classification's duties/responsibilities, it has been designated as Exempt under the governing Fair Labor Standards Act regulations and, therefore, is not entitled to formal overtime compensation and/or formal compensatory time.

• Develops and implements strategic communication plans and integrated communications campaigns for major City initiatives, projects, programs and events.
• Collaborates with City departments to identify communication objectives, target audiences, key messages and effective outreach strategies.
• Serves as a trusted communications advisor, helping departments determine how, when and where to communicate with stakeholders.
• Ensures communications efforts support the City’s strategic priorities, brand and organizational goals.
• Identifies opportunities to proactively communicate emerging issues, projects and initiatives.

• Develops and maintains the City's enterprise editorial calendar, content roadmap and strategic content planning process.
• Develops content strategies that align organizational priorities with audience interests and communication objectives.
• Identifies emerging topics, community interests, trends and cultural moments that create opportunities for timely and relevant communications.
• Identifies opportunities for storytelling across City services, infrastructure projects, economic development initiatives, community events and quality-of-life topics.
• Collaborates with Communications & Marketing staff to coordinate content across communication channels.
• Coordinates communications planning and content development timelines to ensure projects are strategically planned, appropriately resourced and executed proactively.
• Ensures consistency in messaging, brand voice and communication standards.

• Serves as a subject matter expert on audience engagement, digital communication and social media strategy.
• Evaluates audience behaviors, communication preferences and engagement trends to inform communication approaches.
• Recommends strategies to reach underrepresented or difficult-to-reach audiences.
• Researches emerging communication platforms, technologies and trends and evaluates their potential value to the City.
• Identifies and…