Associate Brand Manager, TUMS

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories.

What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Job Description:

As Associate Brand Manager for TUMS, you’ll help shape what’s next for one of Haleon’s most iconic brands- driving growth through social and culture. This role is built for someone who is excited by how TUMS can show up in culture in new and relevant ways and looks forward to deepening brand meaning and resonance through social communications with consumers.

You will work closely with internal and agency partners like Earned & Social, Influencer, and Paid Media to bring the social strategy to life across the ESOP model, executing with excellence across multiple channels and touchpoints.

Key Responsibilities

• Build and scale social growth platforms rooted in culture and modern consumer behavior
• Lead social strategy and execution end-to-end, driving relevance, talkability, and momentum
• Partner with agencies and creators to create bold, platform-native work that actually cuts through
• Test, learn, and scale- using data to sharpen ideas and accelerate performance
• Influence cross-functional partners with strong POVs, clear storytelling, and a bias for action

Why this role

You’ll have a real impact on how TUMS shows up in market with consumers and the opportunity to shape the brand’s continued evolution through strong communications. This is a chance to further build relevance, unlock growth, and shape culture at scale.

Who you are

• Energized by building what’s next- not just running what already exists
• Fluent in social, culture, and modern brand building
• Curious and comfortable with ambiguity and moving fast
• Strong creative instincts, grounded in consumer insight and data
• A natural collaborator who can lead without formal authority

Why you?

Basic Qualifications:

• 2+ years of brand marketing experience (experience in social or digital preferred)
• Experience launching or scaling new ideas or platforms
• Strong cross-functional leadership skills
• Financial, analytical, and business acumen with a growth mindset

Preferred Qualifications:

• Prior brand management experience in U.S. consumer packaged goods brands, advertising/media planning
• MBA degree in Marketing or related field

This role is located at our Warren, NJ location which maintains a hybrid schedule of 3-days in-office.

The salary range for this role is estimated at $115,.

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.

• a generous 401(k) plan
• tuition reimbursement
• time off programs including 6 months paid parental leave

On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

Haleon are…