Outside Sales Representative

Overview

The Outside Sales Representative is responsible for driving commercial roofing sales through technical expertise, disciplined sales execution, and strong operational alignment. This role requires a consultative sales professional who can manage long-cycle commercial opportunities, conduct accurate inspections, coordinate closely with operations, and build long-term customer relationships.

• Conduct on-site commercial roof inspections, measurements, and preliminary scoping.
• Align sales activity with General Managers, Superintendents, Survey Technicians, and Estimating.
• Manage the full sales cycle from lead qualification through close.
• Ensure accurate site data handoff for estimating and proposals.
• Utilize CRM to manage pipeline, documentation, and forecasting.
• Build trust-based customer and manufacturer relationships.
• Represent company standards and brand professionally.
• Meet defined sales activity and revenue expectations.
• Participate in sales meetings online and/or in person as required.

• Proactively generate new business through referrals and outreach.
• Participate in sales, manufacturer, and industry training.
• Assist with customer education on incentives and roofing options.
• Support mentoring of new sales reps when needed.

• Ability to safely access and inspect commercial rooftops.
• Valid driver’s license with acceptable driving record.
• Ability to work independently while meeting deadlines.
• Willingness to travel locally.

• 3–5+ years of outside or B2B sales experience.
• Experience managing long sales cycles.
• CRM proficiency and sales process discipline.
• Strong technical aptitude.
• Proficiency in Microsoft Word, Excel, and Outlook.
• Strong written and verbal communication skills.

• Commercial roofing or construction experience.
• Experience working closely with operations teams.
• Existing commercial account relationships.

• High accountability and self-motivation.
• Strong collaboration with operations and leadership.
• Persistence and professionalism.
• Ongoing training participation.
• Contribution to team culture.

• Ability to meet physical demands of roof inspections.
• Successful completion of background, drug, and motor vehicle checks.

Holland Roofing Group is an E-Verify Participant

Accessibility:
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Equal Opportunity Employer, including disabled and veterans.

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