Hotel Director of Sales

Hotel Director of Sales - On-site position Principle Responsibilities & Position

Purpose:

To maximize customer satisfaction and the overall profitability of the hotel by directing the revenue generating activities in accordance with the Business Plan and Monthly Action Plan Calendar. Coordinates service activities related to the sales function in accordance with the standards of the hotel and brand. Responsible for revenue production for the hotel, meeting or exceeding planned revenue objectives for occupancy and average daily rate (ADR).

Manages all areas of sales according to company standards of operations to achieve a professional rapport within the local business, community, and clients.

• 3+ years of experience in sales at a branded hotel are preferred
• Minimum requirement is Associate degree. Four‑year College or Hospitality degree is preferred, and/or equivalent work experience.
• Brand certification programs are preferred
• Must display professionalism and have characteristics of honesty and trustworthiness
• Must have excellent attendance and be punctual

• Must be able to perform major life activities: standing, lifting, bending, learning, reading, concentrating, thinking, and communicating
• Must be able to sit or stand for eight hours, bend, stretch, and reach
• Work schedule varies and may include occasionally working on holidays, weekends, and evenings. Long hours sometimes required
• Must be able to push or pull 60 pounds and lift and/or carry 30 pounds

• Entire property, staff services, hours of operation, type of rooms, locations, rates, and discounts
• Phone etiquette and answering procedures
• Be able to answer inquiries of local shopping, dining, entertainment, and travel directions
• Daily hotel operations, check daily events, bulletin boards, and be up to date on changes, new procedures, and events
• Manager on Duty functions when necessary or as scheduled

• Computer literate to thoroughly operate property management system, Sales Tracking Software (Sales Pro), Proficient in Microsoft Office Products:
  Word, Excel, Power Point
• Prioritize departmental functions to meet due dates and deadlines.
• Understand financial information and data, and basic arithmetic function. Must be able to work well in stressful, high‑pressure situations including the ability to handle guest complaints and disputes and resolve them to satisfactory results.

• Create new business, and expand existing business via cold calls, site visits, telephone prospecting and marketing, blitzes, internet and other avenues.
• Assimilate complex information, data, etc., from disparate sources and consider adjust or modify to meet the constraints of a particular need.
• Multi‑task, detail oriented, remain service centric
• Communicate with guests, co‑workers, receiving and transmitting mail, phone and written messages and relay pertinent information using log books
• Manage time effectively
• Assist with guest issues with professionalism maintaining hospitable attitude.

• Achieves revenue goals by developing and implementing sales and marketing strategies
• Develops and implements marketing and sales strategies by analyzing current and potential.
• Identifies new business opportunities through Market Intelligence
• Establishes sales goals that support achievement of the budget/profitability
• Coordinates the development of the Marketing Plan and preparation of the top‑line budget/marketing expenses in conjunction with the General Manager
• Coordinates with the General Manager and the Revenue Manager on the booking parameters for future dates, availability, and selling parameters for guest blocks and event
• Develops annual sales goals for sales staff which support achievement of the budget; monitors achievement of those goals and implements alternative strategies as necessary to achieve revenue and room night goals
• Performance Benchmark:
  Preparation of Annual Business Plan is approved
• Achieves sales goals by supervising sales staff
• Implements strategies to improve market penetration
• Maximizes sales productivity by ensuring that sales staff utilize…