Copywriter & Content Strategist

Copywriter & Content Strategist page is loaded## Copywriter & Content Strategist locations:
Main Campus time type:
Full time posted on:
Posted 30+ Days Agojob requisition :
R002984
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*
* Job Title:

** Copywriter & Content Strategist
** Job Family:
** Professionals
* * Full-Time/Part-Time:
** Full time
** Compensation Grade:
** 7S
*
* Pay Type:

** Salary
* * Department:
** University Communications-1
*
* Job Summary:

** As the Copywriter & Content Strategist, you'll help develop the content strategy for Furman University and write high-performing, on-brand content that resonates with prospective students and families, peers and friends of the university. As a member of the university’s Marketing & Communications office and member of the Creative Strategy team you'll collaborate with MARCOM staff to ensure a consistent brand voice across audiences and channels, delivering conversion-focused, multi-channel content that drives action at every phase of the enrollment cycle and throughout brand awareness efforts.

Reporting to the Director of Creative Strategy, you'll help shape Furman University's voice, executing a content strategy that builds confidence in our brand as the premier private liberal arts education institution in the nation. This role is perfect for collaborative, creative and detailed communicators who can leverage strategic thinking to inspire audiences and drive results.
*
* Job Description:

**** Roles and Responsibilities
*** Lead the development and execution of a content strategy designed to optimize marketing goals and maximize action across all channels: web, video, email, digital ads, social media, and print materials.
* Create compelling, high-converting messaging that significantly impacts ad campaign performance (paid and organic), landing page effectiveness, email, and brand positioning, addressing the distinct needs of each customer journey segment
* Write conversion-optimized content backed by performance data and behavioral insights, effectively compelling users to open, click, enroll, and engage, leading to enhanced user engagement and conversions.
* Formulate high-impact messaging for campaigns, highlighting Furman’s differentiators and value proposition, ensuring strong resonance with all audiences and thereby fostering loyalty and engagement.
* Orchestrate and maintain a cohesive content calendar, facilitating cross-team and cross-channel campaign synchronization, and sustaining content consistency and strategic momentum.
* Create and maintain a style guide and content repository
* Work closely with designers, digital strategists, photo and video content creators, and campus partners to produce high-impact content.
* Conduct interviews and coordinate with departments to gather information and insights to develop a deep understanding of information, and to accurately and credibly craft messages and content.
* Take a strategic, data-informed approach to content creation, leveraging AI tools for efficiency and optimization while maintaining the…