Vice Pres, Marketing and Communications

About the role

The Vice President of Marketing and Communications is a strategic leadership role responsible for overseeing the company's marketing, brand, and communications portfolio strategies. This role ensures the successful positioning, go-to-market execution, customer engagement, and revenue growth. The VP will collaborate across departments—particularly with Sales—to align marketing strategies with overall business objectives.

• Marketing Leadership:
  Develop and execute a comprehensive marketing strategy that drives brand awareness, lead generation, and customer retention.
• Lead digital marketing, content, communications, demand generation, and PR initiatives.
• Focus on Account Based Marketing (ABM) strategy to drive sales growth.
• Manage marketing analytics and KPIs to assess performance and optimize campaigns.
• Conduct market research, customer feedback analysis, and competitive assessments to guide product innovation.
• Develop pricing, packaging, and positioning strategies to ensure market fit and profitability.

• Develop a coordinated, enterprise-wide internal and external corporate communications strategy with measurable objectives.
• Edit/approve press releases, editorials, media pitches, holding statements and talking points that publicize and support Reworld's strategic objectives.

• Serve as a key member of the executive team, contributing to overall company strategy and planning.
• Lead, mentor, and grow a high-performing team across both Marketing and Product functions.
• Drive cross-functional alignment between Marketing, Sales, and Customer Success teams.
• Present regularly to executive leadership and the board on product and marketing performance, insights, and initiatives.

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• 15+ years of progressive leadership experience in marketing, communication and product management roles.
• Proven success leading high-growth marketing, communication and product strategies, preferably in waste industry.
• Strong understanding of product lifecycle management, customer acquisition, and go-to-market strategies.
• Exceptional communication, analytical, and leadership skills.
• Experience communicating the impact of brand activities to C-level executives and Board of Directors.

• Experience with modern marketing tech stacks (CRM, automation, ecommerce, sales marketing/enablement, analytics tools).
• Deep customer empathy and ability to translate insights into actionable solutions and marketing strategies.
• Strong understanding of how brand activities connect to demand and overall business performance.

In addition to salary, this role is eligible for benefits. The benefits include medical, prescription drug, vision, and dental plans; 401(k) plan; paid parental leave; paid time off; and paid holidays. Additional details are available at  For additional information, refer to the Pay Transparency section below.

Reworld is committed to paying its staff equitably, and we strive to provide competitive compensation and benefits packages. The range below reflects Reworld's reasonable estimate of base pay for this role based on primary posting location. It is expected that most qualified candidates in this location will fall within the posting range. The final salary offered for this role will be determined based on factors including, but not limited to: experience, education, geographic location, skills and competencies, travel requirements and/or union contracts (if applicable).

Pay ranges are reviewed from time to time and may be modified in the future.

Reworld is an Equal Opportunity Employer, has developed an Affirmative Action Program (AAP), and will not discriminate against any qualified applicants because of race, color, religion, sex, national origin, sexual orientation, gender identity, disability (including perceived disability, physical, mental, and/or intellectual disabilities), veteran status, liability for service in the Armed Forces of the United States, or any other characteristic…