Vice Pres, Marketing and Communications

Who we areFor more than 40 years, Reworld has been a leader in sustainable waste solutions, providing our customers with innovative solutions that help them achieve carbon-negative outcomes.

Our Vision Reworld is leading the charge to a carbon-negative future through revolutionary sustainable materials management solutions that reduce, reuse, recycle and reimagine waste for the benefit of society and the environment.

Our Business Reworld partners with businesses by offering cutting-edge engineering and innovative solutions, to help customers reduce, reuse, recycle and recover value from waste streams and meet or exceed their sustainability goals.

Our Value Reworld's differentiator comes from our ecosystem of technology, facilities and partnerships, trusted by the world’s largest organizations to reimagine waste management for a smarter, more sustainable world.

All that we’re missing is you.  Apply today!
** About the role
** The Vice President of Marketing and Communications is a strategic leadership role responsible for overseeing the company’s marketing, brand, and communications portfolio strategies. This role ensures the successful positioning, go-to-market execution, customer engagement, and revenue growth. The VP will collaborate across departments—particularly with Sales—to align marketing strategies with overall business objectives.
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* Key Responsibilities:

**** Marketing Leadership:
*** Develop and execute a comprehensive marketing strategy that drives brand awareness, lead generation, and customer retention.
* Lead digital marketing, content, communications, demand generation, and PR initiatives.
* Focus on Account Based Marketing (ABM) strategy to drive sales growth
* Manage marketing analytics and KPIs to assess performance and optimize campaigns.
* Conduct market research, customer feedback analysis, and competitive assessments to guide product innovation.
* Develop pricing, packaging, and positioning strategies to ensure market fit and profitability.
** Communications Leadership:
*** Develop a coordinated, enterprise-wide internal and external corporate communications strategy with measurable objectives.
* Edit/approve press releases, editorials, media pitches, holding statements and talking points that publicize and support Reworld's strategic objectives.
** Strategic Alignment & Team Leadership:
*** Serve as a key member of the executive team, contributing to overall company strategy and planning.
* Lead, mentor, and grow a high-performing team across both Marketing and Product functions.
* Drive cross-functional alignment between Marketing, Sales, and Customer Success teams.
* Present regularly to executive leadership and the board on product and marketing performance, insights, and initiatives.
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* Qualifications:

*** Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
* 15+ years of progressive leadership experience in marketing, communication and product management roles.
* Proven success leading high-growth marketing, communication and product strategies, preferably in waste industry.
* Strong understanding of product lifecycle management, customer acquisition, and go-to-market strategies.
* Exceptional communication, analytical, and leadership skills.
* Experience communicating the impact of brand activities to C-level executives and Board of Directors.
** Preferred

Skills:

*** Experience with modern marketing tech stacks (CRM, automation, ecommerce, sales marketing/enablement. analytics tools).
* Deep customer empathy and ability to translate insights into actionable solutions and marketing strategies.
* Strong understanding of how brand activities connect to demand and overall business  addition to salary, this role is eligible for benefits. The benefits would include medical, prescription drug, vision, and dental plans; 401(k) plan; paid parental leave; paid time off; and paid holidays.

Additional details are available at .For additional information, refer to the Pay Transparency section below.

All Reworld positions require a candidate's ability to perform the duties and responsibilities of the role while upholding Reworld's Values, including (but not limited to) contributing…