Marketing Manager I​/II

Company Description

About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on Linked In, Facebook, Instagram, Xand You Tube.

This role can be hired as a Grade 18 or 19; candidate experience will determine grade.

The Consumer Marketing Manager plays a pivotal role in shaping and driving the consumer growth strategy for a leading brand in Exocrine Pancreatic Insufficiency (EPI). This individual will lead the development and execution of insight-driven, omnichannel initiatives that expand condition awareness, reach high-priority patient segments, and accelerate brand growth.

This role sits at the center of a highly matrixed organization and partners closely with Medical, Regulatory, Legal, Data & Analytics, Sales, and agency partners to translate complex clinical and consumer insights into compelling, patient-centric strategies that are aligned with regulatory requirements and on-label messaging. The Marketing Manager will also serve as the lead across media planning, investment, and performance optimization for all channels, ensuring strong execution, efficient spend, and measurable impact across the brand ecosystem.

This is a high-visibility role with the opportunity to directly impact patient outcomes, shape market growth, and influence the future of the brand.

• Media Strategy, Planning & Optimization: Own media strategy, planning, investment, and performance optimization across all channels, including digital, audio, OLV, banners, CRM, and other paid media, using data, competitive insights, and test-and-learn approaches to improve efficiency, engagement, and ROI
• Campaign Leadership: Partner in campaign strategy and execution, ensuring media plans are aligned to business objectives, audience needs, and brand priorities
• Audience Strategy & Targeting: Identify, define, and prioritize high-value patient and consumer segments using research, data, and analytics to inform targeting, personalization, and media strategy
• Condition Awareness Strategy: Lead the development and execution of disease education and condition awareness initiatives to expand the diagnosed and treatable patient population
• Insight Generation & Activation: Leverage research, analytics, and market intelligence to uncover actionable insights and translate them into differentiated messaging, ensuring alignment with clinical data and regulatory guidelines
• Performance Measurement: Track media and campaign performance, manage reporting, and identify optimization opportunities through ongoing analysis of key metrics and KPIs
• Competitive Monitoring: Assess market dynamics and competitive activity to identify opportunities for growth, differentiation, and media effectiveness improvements
• CRM and Integrated Channel Support: Partner on CRM strategy and reporting, ensuring consistency across customer communications and integrated campaign execution
• Agency Leadership: Set strategic direction for multiple agency partners and ensure high-quality, innovative, and compliant execution across channels, within established timelines and budgets
• Cross-Functional Leadership: Partner effectively across Medical, Regulatory, Sales, Analytics and other stakeholders to deliver aligned, compliant, and impactful initiatives, including development of messaging that is consistent with label requirements
• Patient-Centric Innovation: Incorporate patient and advocacy insights, including learnings from patient and field immersions where applicable, into all aspects of strategy and execution
• Field Integration: Collaborate with sales leadership to integrate field insights into marketing strategies and ensure strong execution at the local level
• Brand Communication: Clearly communicate brand vision, strategy, and objectives to cross-functional teams, agency partners, and sales leadership to drive alignment and execution
• Budget & Performance Management: Manage budgets responsibly and measure campaign effectiveness, optimizing investments to maximize ROI
• Market Research & Test-and-Learn: Provide input into market research and lead test-and-learn pilots to improve media efficiency, audience engagement,…