Director, Channel & HCP Marketing

Responsibilities

The Director, Channel & HCP Marketing will be responsible for developing and executing innovative channel marketing strategies that expand and enhance the reach of the company's brands across an evolving U.S. healthcare ecosystem.

This leader will develop strategies to engage Healthcare Providers (HCPs) beyond traditional office-based settings, with a particular focus on urgent care, long‑term care, telemedicine/virtual care, concierge medicine, and other emerging or non‑traditional channels of care
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The role will lead the integration of channel strategy with broader HCP marketing, omnichannel engagement, and non‑personal promotion (NPP) strategies. The Director will identify opportunities to reach priority HCP audiences with the right content, through the right channel, at the right time, and develop scalable engagement models that complement field‑force and personal promotion activities.

This is a highly cross‑functional leadership role requiring strong commercial judgment, deep understanding of the U.S. healthcare ecosystem, sophisticated HCP marketing capabilities, and demonstrated expertise in omnichannel and non‑personal promotion.

• Develop and lead the company's channel marketing strategy across emerging and non‑traditional healthcare settings, including urgent care, long‑term care, telemedicine/virtual care, concierge medicine, retail and other evolving sites of care.
• Identify opportunities to engage HCPs and healthcare decision‑makers outside the traditional physician‑office environment.
• Develop channel‑specific customer strategies based on HCP needs, behaviors, patient journeys, channel dynamics, and business priorities.
• Assess emerging healthcare delivery models and identify opportunities to establish differentiated and scalable commercial capabilities.
• Translate market and customer insights into actionable channel strategies, engagement models, and integrated marketing plans.
• Establish frameworks to prioritize channels based on audience reach, customer value, engagement potential, and business impact.

• Lead development of HCP marketing strategies that address the needs and behaviors of priority healthcare professionals across traditional and non‑traditional care settings.
• Develop differentiated HCP value propositions, messaging, content, and engagement strategies by audience and channel.
• Partner closely with brand marketing and customer‑facing teams to ensure channel strategies are fully integrated into overall brand plans.
• Develop strategies that connect HCP engagement across the full customer journey, from awareness and education through consideration, prescribing, and ongoing engagement.
• Ensure channel strategies are grounded in customer insights and supported by robust segmentation and targeting.

• Serve as a strategic leader for omnichannel HCP engagement and non‑personal promotion (NPP).
• Develop integrated HCP engagement plans across digital and non‑personal channels, including email, websites, paid media, programmatic advertising, professional platforms, virtual engagement, content syndication, and other relevant channels.
• Partner with brand teams, field teams, analytics, media, digital, IT, and agency partners to create connected and coordinated customer experiences.
• Develop channel orchestration strategies that complement personal promotion and maximize the effectiveness of the overall commercial model.
• Establish test‑and‑learn approaches to optimize content, channel mix, frequency, sequencing, and customer engagement.
• Drive adoption of data‑driven approaches to improve audience targeting, personalization, engagement, and return on investment.