Demand Generation Manager

Our hospitality-driven real estate brand is growing, and we are seeking hard-working and passionate top talent to grow their careers with us! If you are interested in being a pioneer with AVE as we continue to expand our portfolio of luxury flexible-stay apartment communities nationwide, apply today for an opportunity to join our award-winning team. For four consecutive years, AVE has been ranked in our tier as #1 Apartment Operator in the country, based on resident survey scores through the Kingsley Survey program!

The Demand Generation Manager is responsible for developing and executing AVE's demand generation strategy across our portfolio of communities nationwide. This position drives the top-of-funnel awareness, qualified traffic, and lead generation that fuel occupancy and revenue growth.

As the Demand Generation Manager, you will collaborate closely with the EVP of Marketing Communications and VP of Revenue & Data Strategy to translate market trends and property performance into campaigns that generate demand. You will lead marketing strategy discussions with Property Leadership, coordinate execution through the AVE Marketing Creative Production Team, and partner with Sales Leadership to support B2B partnerships and referral marketing efforts.

Your role will be multifaceted, encompassing demand generation and channel mix strategy, campaign planning and calendar management, digital marketing (SEO/GEO/PPC and paid media), conversion rate optimization, performance analysis, and marketing technology. You will manage our digital agencies and own paid media budgets across all AVE markets.

This role will have a hybrid schedule, which will be a mix of working onsite 3 days per week at one of our residential locations in New Jersey or the Greater Philadelphia Area and 2 days per week from home, with additional 25% travel required as needed throughout all AVE markets nationwide. This role will be required to work onsite 5 days per week for the first 90 days for training and onboarding.

• Develop and execute AVE's marketing and advertising strategy to drive demand, awareness, and engagement across markets, in collaboration with the EVP of Marketing Communications and VP of Revenue & Data Strategy
• Develop and execute top-of-funnel marketing strategies to increase brand awareness and generate demand across all AVE markets
• Optimize channel mix, conversion rates, and cost per lease across advertising sources based on the needs and performance of each market
• Manage print and digital collateral strategies for each property, partnering with the Marketing Creative Team to support property goals and ensure timely execution

• Analyze market trends, property performance, and business needs to inform campaign strategies and goals
• Lead marketing strategy discussions with property leadership to develop campaigns and coordinate execution through the AVE Marketing Creative Team
• Manage the campaign calendar to ensure brand initiatives and property-specific campaigns are planned, prioritized, and executed effectively
• Partner with Sales Leadership to develop and execute marketing campaigns that support B2B partnerships and business development efforts

• Develop and execute strategic digital marketing initiatives in partnership with property and brand leadership to enhance online visibility, drive qualified traffic, and generate leads across AVE communities
• Manage relationships with digital agencies supporting SEO, GEO, & PPC, as well as third-party platforms and media partners, to ensure performance aligns with established goals
• Manage paid media campaigns in collaboration with agency and Social teams, monitoring performance against established KPIs and identifying opportunities for optimization
• Manage paid media budgets and optimize monthly spend to support demand and lead generation goals
• Collaborate with the Web Team to optimize landing pages and other digital environments to drive conversions for high intent prospects
• Develop SEO roadmaps aligned with company objectives, market opportunities, and target audience needs
• Partner with the Content Team and agency partners to ensure website copy, landing pages, and blog content follow SEO best practices
• Collaborate with the Brand Communications Team to ensure digital marketing initiatives align with AVE's brand voice and regional and local positioning strategies

• Develop and present quarterly performance reports…