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Strategic Planning Specialist

Job in Grant-Valkaria, Brevard County, Florida, USA
Listing for: Tharp Consulting
Full Time position
Listed on 2026-09-16
Job specializations:
  • Business
    Business Development
Salary/Wage Range or Industry Benchmark: 90000 - 140000 USD Yearly USD 90000.00 140000.00 YEAR
Job Description & How to Apply Below

We are seeking a Senior Strategic Planning Specialist to support Honda's Marine initiatives, focusing on market analysis, customer insights, and business assessments to aid new model development. The role involves creating outboard and rigging line-up strategies aligned with customer needs, business goals, and regulations. You will lead communication and coordination for product launches, serve as the voice of the customer during product development, and recommend design improvements or new market opportunities.

Maintaining industry knowledge and monitoring competitors is essential to drive informed decisions.

  • Product Planning:
    Support market trend analysis, model positioning, and profitability assessments.
  • Line-up Strategy:
    Develop outboard and rigging strategies aligned with customer and regulatory priorities.
  • Product Launches:
    Communicate product details, support sales promotion activities, and ensure successful launches.
  • Insights & Development:
    Collaborate with cross-functional teams, provide customer-driven recommendations, and coordinate testing logistics.
  • Industry Knowledge:
    Stay informed on marine industry trends, competitors, and Honda’s product lineup through ongoing engagement.
Qualifications Include
  • Bachelor’s in engineering, business, or related field, or equivalent experience
  • Minimum 5 years marine industry experience or 8+ years related work
  • Deep understanding of marine products, technology, and industry conditions
  • Proficiency with Excel, PowerPoint, databases, and analytics tools like SPSS, Tableau, PowerBI (a plus)
  • Strong decision-making, project management, communication, and presentation skills
  • Ability to interact confidently with management and stakeholders

Benefits include competitive salary, industry-leading benefits, career development opportunities, and additional offerings such as tuition assistance, wellness programs, and community engagement.

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