Content Creation Specialist

About Dutch Crafters

Headquartered in Sarasota, FL, Dutch Crafters is the leading retailer of Amish furniture, offering master-crafted, custom pieces online and in showrooms in Sarasota, FL and Alpharetta, GA. Since 2003, we have partnered with skilled Amish woodworkers across Ohio, Pennsylvania, and Indiana to bring heirloom-quality furniture to our customers. Our collaborative team lives our core values - Community, Authenticity, Giving, Excellence, and Sustainability - creating a culture of innovation, recognition, and growth.

Why Work Here?

Dutch Crafters is an award-winning company with a culture that fosters opportunities for growth. Our management staff is evidence of our commitment to investing in our employees with 9 of our 11 managers having been promoted from within. We take our jobs seriously while also creating a fun and casual environment.

Content Creation Specialist

The Content Creation Specialist plays a key role in shaping how the Dutch Crafters brand comes to life across digital, print, and in store experiences. This role is responsible for developing high quality visual and written content that supports brand storytelling, marketing campaigns, and customer engagement. The ideal candidate is a creative thinker who combines strong execution skills with an understanding of brand strategy and audience needs.

This position works in close partnership with the Marketing Communications Specialist and reports to the Marketing and Marketplace Manager.

Brand and Creative Partnership

• Develop and maintain a strong understanding of the brand's visual identity, values, and storytelling approach.
• Develop and maintain visual brand identity and graphic standards in alignment with overall brand guidelines.
• Partner with the Marketing Communications Specialist to ensure visual standards support brand voice and messaging.
• Provide guidance and training to internal teams on the appropriate use of visual brand standards.
• Collaborate early in campaign planning to translate messaging goals into effective creative solutions.
• Contribute creative ideas and recommendations that enhance brand storytelling and customer engagement.

Content Creation, Storytelling, and Execution

• Create and produce visual and written content for use across website, email, social media, advertising, marketplaces, and printed materials.
• Design and build promotional emails in alignment with campaign goals and messaging direction.
• Support blog content through layout design, formatting, and supporting imagery.
• Develop design concepts for webpages, printed marketing materials, catalogs, and other brand collateral, collaborating and leading projects as needed.
• Adapt content for multiple platforms and audiences while maintaining brand consistency.

Photography and Video Production

• Capture and edit photography to build and maintain a high quality library of product, lifestyle, and behind the scenes content.
• Focus on in stock product photography and showroom activity, primarily at the Sarasota location.
• Produce short form video content for social media, marketplaces, and product promotion.
• Perform photo retouching, color correction, and video editing to meet brand quality standards.

Digital Asset and Production Management

• Maintain an organized and accessible digital asset library for photography, video, and design files.
• Ensure creative assets are properly formatted, archived, and available for cross functional use.
• Oversee intake and production of printed materials and branded collateral in coordination with marketing needs.
• Coordinate print production, reorders, and branded promotional items.

Creative Innovation and Growth

• Stay informed on emerging creative tools, platforms, and trends to enhance content quality and efficiency.
• Use AI and creative tools responsibly to support content production while maintaining brand integrity.
• Identify opportunities to improve visual consistency, creative quality, and design workflows across the organization.
• Recommend processes, tools, and templates that support efficient and scalable design operations.

Qualifications

• Strong visual storytelling and design sensibility.
• Proficiency with Adobe Creative Suite and…