Graphic Designer

Description

Job Title: Graphic Designer

Department: Marketing

Reports To: Division Lead

Position Type: Full Time

Position Classification: Non-Exempt
Supervisory Responsibility: No

The graphic designer will be responsible for the creation of high-quality content for the brands they represent. They will creatively assist with the implementation of quality, result driven ideas that help improve the customer experience while driving website traffic. Control the success of the most badass social media feeds in the industry by using customer photos, in-house lifestyle content & photography, and advanced Adobe Creative Suite knowledge to create scroll stopping & engaging graphics that encourage the customer into our digital advertising purchase funnel.

Ability to create industry leading emails, website content designs, and branded product & apparel designs that follow brand tone & ultimately lead to the overall success of the brands they represent.

• Create high-quality, platform specific graphic content that aligns with company branding to help meet monthly division goals.
• Lifestyle posts on platforms like Instagram & Facebook
• Advertisement graphics for sponsored posts
• Use market & platform knowledge to write creative content descriptions that align with the call to action of our graphic content.
• Continuously stay up to date with market trends to communicate with customers most effectively through our graphic content.
• Ability to take product photos that showcase our company lifestyle while promoting brand awareness.
• Prioritize multiple projects and deliver high-quality designs on-time, occasionally within tight deadlines with little assistance from content lead.
• Ability & willingness to help develop the skills of fellow graphic designers.
• Accurately track & report graphic metrics daily.
• Full understanding of all metrics, targets & division goals
• Ability to PPS with limited assistance from lead
• Continuously make improvements to the customer experience through graphic design with little assistance.
• Creatively assist in the development & brainstorming of Enterprise brands & promotions
• Assist with the development of new brand logos, colors and tone.
• Help develop brand guidelines, brand tone, & magazine cover posters.
• Moderate level email design
• Design, organize and coordinate digital assets for email campaigns/flows and/or digital marketing uses.
• Effectively communicate design ideas both verbally and in writing with email team/email lead.
• Creatively assist in the development/brainstorm the Enthusiast Enterprise Branding/Promotions with little assistance.
• Emails/Flows
• Email campaigns
• Moderate level website design
• Effective use of layout, typography, spacing & critical thinking to help create the layout & mock-up for web based graphic projects.
• Effectively communicate design ideas both verbally and in writing with division & content leads
• Provide and drive new creative concepts and be able to balance brand consistency with innovation.
• Moderate level branded product design
• Ability to create apparel or product concepts when needed.
• Create mock-ups and assist with the in-house ordering and handout process for Appleton employee orders.
• Assist in the creation & marketing for all apparel & branded products.
• Skilled with project workflow
• Planning, Creation, Editing, Scheduling/Posting to Facebook, Instagram, etc.

• Communication
• Adobe Suite, Photoshop, Lightroom, Illustrator, In Design
• Collaboration Skills
• Customer/Client Focus
• Google & Facebook Analytics
• Decision Making
• Social Media Posting
• Organizational Skills
• Marketing Knowledge
• Project Management
• Time Management
• Working knowledge of e-commerce

• High School Graduate or General Education Degree
• Bachelor’s Degree in Graphic Design, Web Design, Communications, or Marketing, preferred

• 2+ years of graphic design experience
• 1+ year of marketing experience
• Prior experience in e-commerce, preferred
• Prior experience with Automotive Photography a plus

This is a full-time position, Monday through Friday.

Location:

Onsite;
Stuart, FL

Track your own hours both…