School Enrollment & Mktg Admin

Introduction

As a pioneer in the Charter school movement,CSUSA is one of the fastest-growing educationmanagement organizations in the United States,providing a wide variety of educational choices to over 82,000 students in more than 150 schools across Florida, South Carolina, North Carolina,and Louisiana.

Charter Schools USA (CSUSA) is one of the largest and highest performing education management companies in the United States, proudly serving over 82,000 students in over 150 schools in four states. Founded by Jonathan Hage in 1997, CSUSA's mission is a Relentless Commitment to Student Greatness in School and in Life™. CSUSA provides an academically rigorous education to students equipping them with real world readiness, prepared for college or career after graduation.

With an unwavering dedication to the success of students from every background, CSUSA is closing the gaps in achievement and opportunity, keeping our promise of Strong Minds, Good Hearts™.

To join a team of people with the mission:
Relentless Commitment to Student Greatness in School and in Life ™. If you love inspiring and motivating young learners and want to put students first in education, CSUSA is the right place for you. We deliver on our promise of Strong Minds, Good Hearts™ through an education model that gives every student the opportunity for success. As a School Enrollment & Marketing Administrator, you will be responsible for the acquisition of new students and retention of existing students to ensure enrollment targets are met for the school.

This role executes strategies, with the assistance of the principal, that support all aspects of the marketing and enrollment functions at the school. Is knowledgeable of all associated processes and activities. Acts as an external representative of the school to the community.

Collaborates to Improve Retention, Loyalty & Advocacy

• Works with school leadership to develop and execute retention strategies on existing students with the goal of improving retention, start rates, and minimizing withdrawals.
• Continuously monitors and ensures the school adheres to CSUSA policies on withdrawals.
• Develops and executes family communication campaigns that improve engagement and retention campaigns by utilizing forms and reminder letters, emails, and texts.
• Coordinates with principal and other staff members on student withdrawals and looks for trends and reasons to lower withdrawals.
• Engage the school team to support the start of the year Pre-First Day and warm body counts.
• Identify, implement, and monitor various advocacy strategies to capture testimonials, identify ambassadors, and leverage raving fans.

Generates Conversion of Family Interest into Ultimate Application and Enrollment

• Develops, implements, and monitors strategies to promote the identity of the school and build the trust of families interested in the school.
• Utilizes the customer relationship management tool (CRM) to build, generate, capture, influence, and convert families throughout the conversion pipeline.
• Builds a healthy list of interested families by utilizing various strategies and events to generate interest.
• Follow-up regularly with families who express interest in the school to get them to apply.
• Develops a content strategy to strengthen the school identity and improve family engagement.
• Collaborates with school staff and teachers to create the website and social content.
• Publishes content on the website and social platforms and monitors associated engagement metrics.
• Plans and coordinates marketing efforts for student recruiting and facilitates and coordinates the school's information sessions, tours, open houses, orientations, etc. while ensuring…