Performance Marketing Manager

What Digital Performance Marketing contributes to Cardinal Health

Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.

Digital Performance Marketing is responsible for developing and driving digital marketing campaigns and strategies that meet and/or exceed business objectives through advertising, promotional and other strategic paid media outlets.

This data-driven role sits at the intersection of analytical insights and creative strategy, with the goal of interpreting a deep knowledge of market dynamics, industry players and consumer behaviors to identify and execute on opportunities to drive business growth through paid media outlets. With a focus on generating high-quality leads, maximizing return on advertising spend (ROAS), and accelerating conversion and retention for all B2B and DTC promotional outlets, this role has a critical responsibility in overall commercial strategy heavily weighted in diabetes technologies and other medical supply categories.

• Provide insights to collaboratively determine strategy for promotional activity spend, including paid media and other external digital outlet opportunities aligned to business growth targets and priorities.

• Engage with commercial leadership, including sales and business development functions to align media strategy with opportunities for efficient growth supporting favorable brand equity.

• Where relevant, manage external agency relationships, holding them accountable to performance KPIs.

• Exercise dynamic budgeting, strategically reallocating spend across the funnel to maximize incremental ROI and customer lifetime value.

• Monitor and analyze performance, providing regular reports and insights to key stakeholders – use data-driven insights to iterate strategies and improve ROI.

• Partner with legal and compliance to ensure all ad copy meet industry-specific regulations and internal guidelines.

• Lead small team of employees in marketing and program implementation.

• BA or BS, Advanced Degree preferred.

• 8-12 years experience in related field in healthcare marketing, consumer marketing preferred.

• 2-3 years recent experience in paid media strategy and execution, including working knowledge of leading engagement platforms, social outlets and content strategies preferred.

• Understanding of KPIs, metrics and analytical models driving spend allocation decisions and ROAS.

• Working knowledge of diabetes tech industry and/or trends at the intersection of cardiometabolic health and consumerism.

• Proven track record of executing successful digital marketing strategies that have driven brand visibility, lead generation, and revenue growth.

• Ability to think big and dive deep to tie creative growth opportunities to analytical performance models to determine ROI and opportunity to pivot. Inversely, derive targeted creative growth opportunities from market insights and analytical models.

• Exceptional communication and analytical abilities to work effectively with cross-functional teams.

• Manages functional area operations and supervise professional employee(s) providing analytics support to functional area work.

• Participates in the development of policies and procedures to achieve specific goals.

• Decisions have a short-term impact on work processes, outcomes and customers.

• Interacts with subordinates, peers, customers, and suppliers at various management levels; may interact with senior management. Interactions normally involve resolution of issues related to operations and/or projects and gains consensus from various parties involved.

• Applies advanced knowledge and understanding of concepts, principles, and technical capabilities to manage a variety of projects with impactful scope.

• Recommends new practices, processes, metrics, or models.

• Works on or may lead complex projects of large scope.

• Independently determines method for completion of new projects.

• Receives guidance on overall project objectives.

• Acts as a mentor to less experienced colleagues.

• Provides insights from functional area work to help inform overall commercial strategy and business efficiency.

Anticipated salary range: $105,100 - $135,090

Bonus eligible: Yes

• Medical, dental and vision coverage

• Paid time off plan

• Health savings account (HSA)

• 401k savings plan

• Access to wages before pay day with myFlex Pay

• Flexible spending accounts (FSAs)

• Short- and long-term disability coverage

• Work-Life resources

• Paid parental leave

• Healthy lifestyle programs

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring…