Retail District Manager

Location: Tallahassee


*** This role will cover multiple locations :
Pensacola / Tallahassee / Panama City / Ft. Walton Beach / Crestview***
Worksite Requirements | This role requires significant time spent in the field, with approximately 90% of the workweek dedicated to visiting stores, engaging with on-site teams, and assessing operations firsthand. Candidates should expect to travel frequently to various locations to provide hands-on support, ensure compliance with company standards, and foster strong relationships with store teams. This is not a desk-based role;

success in this position will require active, in-person involvement in the day-to-day operations across multiple sites.

Everyone is welcome here. Each of us is unique, and that's what makes us amazing. We believe in inclusiveness and celebrating each person's individuality, because there's power in bringing people with different points of view and life experiences together. That's why we provide equal employment opportunities (EEO). All applicants are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

So, bring yourself and your best ideas; when we feel safe and comfortable being ourselves, there's no limit to what we can achieve.

IN A NUTSHELL...

The District Manager is responsible for leading multiple dispensary locations to achieve sales, profitability, compliance, and customer experience goals across a defined region. They are a critical link between corporate strategies and field execution, supporting store leadership in building high-performing teams and driving operational excellence.

District Managers inspire excellence by modeling our core values, developing leaders, and elevating customer experiences aligned with the RELIEF model.

This role is supporting our Surterra brand. Parallel is one of the largest multi-state cannabis companies in the Untied States, owning and operating in three markets:
Florida (Surterra Wellness), Massachusetts (NETA), and Texas (Goodblend). If you enjoy companies that are growing, moving fast, and constantly challenging themselves to achieve more, then Parallel is for you. We work hard, lean on each other, and are passionate about a pretty ambitious vision ... pioneering a new paradigm of what well-being can be for all people, everywhere. For more information, visit

WHAT YOU WILL BE DOING

Sales, Business Performance & Financial Accountability

• Drive and maximize sales performance to consistently achieve or exceed budgeted sales goals and profitability.
  • Lead and monitor district KPIs including Sales, AOV, IPT, conversion, single line items transactions, discount %, gross margin, and customer retention.
  • Oversee district P&L performance, focusing on controllable expenses and strategies to reduce OPEX.
  • Analyze sales and market trends to identify business opportunities and develop strategic action plans.
  • Partner with store managers to develop bi-weekly Gameplans for stores trending below 90% to goal.
  • Conduct consistent 30- and 60-day follow-ups with the Director of Retail on KPIs, productivity, turnover, compliance, and SOP performance.
• Leadership, Talent Development & Performance Management
  • Champion leadership development by mentoring, coaching, and building a high-performing bench of Store Managers.
  • Require Conducting bi-weekly store visits, evaluating leadership effectiveness, team performance, and store execution.
  • Identify and implement development plans for all management staff across the district.
  • Attract, recruit, and retain top talent while building a succession plan across all locations.
  • Ensure consistent onboarding, training, and certification across stores in partnership with HR and leadership.
  • Lead with accountability and integrity, aligned with company values and culture.
  • Provide in-store support when staffing shortages arise, if the location is within a two-hour driving distance of your district.
• Customer Experience & Brand Execution
  • Champion the RELIEF selling model throughout the district to deliver consistent, elevated customer experience.
  • Review and support customer feedback metrics (e.g., online reviews) and coach teams for improvement.
  • Maintain a strong presence across locations to ensure customer-first execution and adherence to brand standards.
  • Follow through on escalated customer concerns across the district to ensure resolution and satisfaction.
• Operational Excellence & Visual Standards
  • Ensure execution of brand and visual merchandising standards in all dispensary locations.
  • Monitor inventory health across the district, including cycle counts, compliance audits, and DOH visits.
  • Drive implementation and continuous improvement of SOPs across all stores.
  • Conduct monthly Dispensary Checklists and submit to Retail Leadership for ongoing operational assessment.
  • Support store management in achieving operational excellence and regulatory readiness.
• Communication, Reporting & Cross-Functional Partnership
  • Maintain proactive, transparent…