Product Marketing Manager

Responsibilities

• Translate complex product features into clear, customer-focused value propositions tailored for both B2B and B2C audiences
• Lead go-to-market planning and execution for new product launches and feature releases, ensuring alignment with Product, Sales, and Client Success teams
• Develop product positioning, messaging frameworks, and customer segmentation strategies to differentiate in the marketplace
• Create product marketing assets such as battle cards, product sheets, competitive comparisons, sales enablement decks, and customer-facing collateral
• Conduct market, competitor, and customer research to inform product strategy and uncover growth opportunities
• Partner with internal stakeholders to ensure consistent product messaging across all customer touchpoints
• Support lifecycle marketing by enabling cross-sell, upsell, and retention initiatives through effective product messaging
• Set clear product marketing objectives and success metrics tied to business outcomes

• Bachelor s Degree required
• 5–7 years of relevant product marketing experience
• Strong background in B2B and B2C product marketing, with proven experience developing positioning, messaging, and go-to-market strategies
• Excellent storytelling, copywriting, and content development skills
• Experience conducting and applying market, customer, and competitive research
• Skilled at building sales enablement and customer-facing assets
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Highly organized, self-motivated, and results-oriented with attention to detail

• marketing, communications, or business preferred
• Experience in SaaS, professional services, or technology-driven industries preferred.

• Health Insurance:
  Medical, dental, and vision coverage
• Retirement Plan: 401(k) with company match
• Paid Time Off: PTO, Holidays, Parental leave and Sick Leave provided as required by applicable state law
• Other Benefits:
  Life insurance, short term disability, long term disability, employee assistance program (EAP), flexible spending account (FSA), health savings account (HSA), Identity theft protection, critical illness, accident, cancer, hospital protection, legal and pet insurance.