Vice President Communications

*** Please note that this position is based in Tallahassee, Florida.***

Job Posting will close on Friday, February 27, 2026.

The Florida Hospital Association (FHA), established in 1927, serves as the leading voice for health care across the state of Florida. Representing over 200 hospitals and health systems, FHA is dedicated to supporting its members in delivering high-quality care through advocacy, education, and comprehensive informational services. Headquartered in Tallahassee, FHA operates under the leadership of President and CEO Mary Mayhew and is guided by a Board of Trustees elected by its member institutions.

Learn more about the association .org.

The Vice President of Communications (VP) provides strategic leadership and operational oversight for the organization’s internal and external communications. This role develops and executes comprehensive communications strategies that enhance brand reputation, support advocacy and public policy priorities, engage members and stakeholders, and advance organizational goals.

The VP serves as a senior advisor to executive leadership, manages communications staff and vendors, and ensures consistent, high-quality messaging across all platforms.

• Develops and implements integrated communications strategies to provide timely information to member hospitals, to support the Association’s advocacy goals, and to drive a media engagement that supports the Association’s broad public policies and key strategic initiatives.
• Assists in the marketing ofkey educational programming and in person events to inform and train hospital staff and non-member subscribers on current issues and topics facing hospitals and health care systems in Florida.
• Leads the communications team working on day-to-day communications and marketing efforts.
• Reviews, edits, and approves all internal and external media for content and adherence to brand style guide.
• Supports the role of the communications team to monitor healthcare themes in state and national media.
• Reviews media requests and work in conjunction with FHA leadership team and CEO/President to strategize on media engagement.
• Serves as spokesperson for FHA, as directed.
• Directs content strategy for websites, social media, email campaigns, newsletters, and publications.
• Oversees production of reports, toolkits, videos, and marketing materials.

• A bachelor’s degree in Communications, Public Relations, Marketing, Public Affairs, or related fields.
• Minimum of 5-7 years of experience in communications, public relations, or marketing.
• Proven ability to develop and execute strategic communications plans.
• Requires excellent written and verbal communication and analytic skills.
• Experience with digital platforms, analytics, and AMS/email systems.
• Strong project management and presentation skills.
• Ability to manage multiple priorities in a fast-paced environment.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing duties of this job, the employee is frequently required to stand, sit, talk, or hear. The employee is occasionally required to walk, use hands to manipulate, handle or feel;

and reach with hands and arms. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.

To perform this job successfully, the incumbent will possess the skills, aptitudes, and abilities to perform each duty proficiently.

Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.

Florida Hospital Association (FHA) is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.