Development Brand and Social Media Manager

Description

Up Campus Management is hiring a New Development Brand & Social Media Manager to drive early brand adoption and campus momentum for The Leo, a brand-new, purpose-built student housing community in Tallahassee, Florida.

This role is responsible for making The Leo feel inevitable on campus — known, talked about, and socially validated well before peak leasing season.

This is an ideal role for someone who understands how students influence student decisions, thrives in early-stage brand building, and enjoys working hands‑on with student teams, ambassadors, and influencers in a fast‑paced lease‑up environment.

The New Development Brand & Social Media Manager owns early‑stage brand visibility, voice, and momentum for the property. This role leverages corporate marketing resources, onsite student employees, and brand ambassadors to execute authentic, campus‑relevant marketing strategies that resonate with Gen Z.

The position works closely with onsite leasing leadership to ensure social traction translates into tours, applications, and pre‑leasing performance. This role is accountable for brand awareness, engagement, and the conversion of social momentum into measurable leasing outcomes.

Brand Awareness, Momentum & Social Proof

• Drive early campus-level awareness ahead of competitor renewals and leasing launches
• Establish The Leo as a known, talked-about, and socially validated brand on campus
• Create visible momentum that generates urgency, demand, and FOMO
• Convert social traction into leasing office tours and pre‑leasing activity

Student Employee & Brand Ambassador Activation

• Recruit, train, and activate student employees and brand ambassadors as on‑campus brand extensions
• Collaborate with students to ideate, test, and refine content rooted in real campus culture
• Use student feedback loops to quickly adjust messaging, tone, and tactics
• Empower students to co‑create authentic content that drives peer‑to‑peer credibility and engagement

Influencer Seeding & Early Adoption Strategy

• Design early‑stage brand seeding strategies ahead of renewal and new leasing launches
• Identify and activate first‑mover students across org leadership, Greek life, athletics, and international communities
• Build insider access and exclusivity for early followers, ambassadors, and influencers
• Amplify early traction into social proof and scarcity through targeted messaging

Brand Strategy, Content & Execution

• Own brand voice, tone, and visual consistency across social platforms
• Build and execute content calendars aligned with leasing milestones and campus events
• Produce and edit high‑impact short‑form content using platforms and tools popular with Gen Z (Instagram, Tik Tok, Canva, Cap Cut, and emerging platforms)
• Track awareness and engagement KPIs and share insights with leasing and marketing teams

• Experience supporting new developments or lease‑ups preferred
• Strong instinct for how students influence student decisions and trends
• Hands‑on proficiency across Gen Z‑focused social platforms and creative tools (Instagram, Tik Tok, Canva, Cap Cut, etc.)
• Comfortable collaborating closely with student teams, ambassadors, and influencers
• Familiarity with student housing or Gen‑Z lifestyle brands preferred
• Experience tying social performance and engagement to leasing or conversion outcomes

• Highly creative, proactive, and comfortable building something from scratch
• Deeply tuned into campus culture and student behavior
• Data‑aware and able to translate engagement into action
• Comfortable moving quickly, testing ideas, and iterating in real time
• Thrives in fast‑paced, high‑growth, lease‑up environments

• Full‑time role
• Schedule aligned with campus activity, events, and leasing milestones
• Evenings and occasional weekends as needed during peak activation periods
• Onsite, campus‑facing role

This role offers the opportunity to shape the public identity and early success of a new student housing community from day one. You’ll work directly with students, influencers, and leasing leadership to build momentum, create demand, and influence leasing outcomes in a highly visible university market.