Communications Manager

Job Summary

This is highly responsible, specialized public communications work involving research, documentation, crafting, and distributing written and oral communications, as well as management of the communications team, managing multiple requests from all departments and development of systems used to distribute information. The employee in this class directly manages a team of 6 and works within a team of 13 under the supervision of the Director of Communications, Marketing and Economic Development.

The Communications Manager is responsible for coordinating, crafting, and implementing cost-effective, impactful and appropriate public relations, marketing and educational messaging and materials that promote Hollywood’s brand and message through the use of various communications media including broadcast, online, social, in-person, and print. Responsibilities include but are not limited to management of the City’s website content, social media accounts, Government Access Channel, LED billboards, physical print materials, media relations and other outreach channels, as well as oversight of content development and strategy development.

Additional responsibilities include media relations, budget management, team development, emergency notifications, public education, and promotion of special events, programs and services that reinforce the City’s brand. The incumbent in this classification will be one of the Public Information Officers for the City and will serve as the main media spokesperson in the absence of the Director. This employee’s activities are supervised by the Director, Communications, Marketing and Economic Development for adherence to City policies, procedures and attainment of objectives.

• Responsible for managing the Communication Division and team of 6 employees.
• Conceptualizes, crafts, and implements brand-appropriate public information, educational, public relations, advertising and marketing messaging for the City.
• Coordinates website goals and objectives and manages the team to ensure timely and accurate updates are posted. Steps up and steps into writing, copy editing and posting ensuring updated content is maintained and presented in an attractive, consistent, and ADA compliant manner on the City’s website.
• Develops and maintains the City’s social media strategy and uses social media tools and management/scheduling tools including Instagram, Facebook, Twitter, Linked In, You Tube, Hootsuite, and Smartsheet to achieve City’s communication objectives in coordination with other City Departments and Offices.
• Conducts research of new web features and tools for enhancing online offerings.
• Monitors and oversees the preparation of website user statistics and reports.
• Plans, designs, writes, reviews and coordinates the production of City publications, including brochures, pamphlet, posters, flyers, newsletters and reports.
• Assists in the administration of the City’s Communications Plan to keep the public informed of departmental programs, events, accomplishments and activities.
• Provides oversight for the development of video and audio content for the City’s government access cable channel, social media channels, and websites.
• Researches, writes and disseminates news releases, photo ops and other informational materials and builds relationships with newspaper, television, radio and other communication media outlets to pitch story ideas and content.
• Serves as main PIO, MC and/or event host as assigned.
• Serve as the main point person for Groundbreaking, Ribbon Cutting or other events.
• Strategizes, orders and manages swag inventory. Experience in media buying, paid advertising placement and securing earned media.
• Effectively and positively represents the City in delivering and performing work with colleagues and clients, irrespective of gender, race, religion, age, disability, political affiliation or belief, or sexual orientation.
• Establishes and maintains effective and professional relationships with work colleagues, supervisors and managers.
• Makes recommendations regarding hiring and promotion of subordinates; manages discipline of subordinates;…