Marketing Specialist

Job Description Summary

Job Details

We trust that as a Marketing Specialist you will: (responsibilities)

• Monitor, track and maintain marketing request email inbox, fulfilling requests and orders via divisional process. Communicating clearly with requestors and manage deadlines from inception through the completion.
• Assist with project management playing a key role in the execution of our marketing programs, website, and online strategies.
• Work with the Creative Studio in the request of and creation of any marketing collateral/materials and ensure proper disclaimers and licensing information and complies with brand standards. Maintain and organize all collateral including floor plans, sales materials and creative samples.
• Administer collateral and maintain all collateral supplies, samples and files including floor plans, sales materials and creative samples.
• Order promotional items , floor plans and other printed collateral, shipping and inventory management.
• Responsible for maintenance of monthly, quarterly and annual calendars for division and community marketing programs ensuring all are created, approved and deployed as scheduled.
• Maintain divisional and community websites, including all content updates, the development of new community sites, posting of interactive floor plans, interactive site maps, photography, videos, links, etc.
• Support suite of digital home shopping tools including interactive site maps, home reservation system, self-guided tours and interactive sales office displays.
• Responsible for ordering, coordinating, and installation of community and model signage.
• Draft, edit, and proof compelling and effective copy.
• Maintain and organize project files, spreadsheets and other project resources as required. Responsible for maintaining various departmental reports to track success of programs.
• Coordinate the setup of new sales offices, the interactive sales office displays and model home experience items.
• Assist with the production, planning and staffing of special projects and events, Grand Openings, etc. as assigned.
• Schedule, gather, organize and maintain visual assets (model and community photography, virtual tours, floor plan and community videos, etc.).
• Assist in managing the advertising budget and following divisional process for coding and tracking invoices relating to marketing plan execution.
• Collaborate with architecture team to manage floor plan collateral process.
• Assist Area Marketing Director and Marketing Managers with all tasks as assigned to provide support to implement all marketing programs.
• You are willing to perform other duties as assigned.

What you will need: (competencies, behaviors & attributes)

• Organizational Skills
• Critical Thinking & Problem Solving
• Detail Oriented
• Passionate, Persistent, Sense of Urgency
• Strong work ethic, initiative and be highly motivated
• Able to plan and prioritize while focusing on detail orientation and effective time management
• Applies creative problem-solving to address business needs and issues
• Able to work with team members across multiple departments
• Demonstrates the ability to be self-sufficient, dependable, and eager to learn with a professional, supportive attitude

About you:

• Bachelor’s degree in Marketing, Communications, or other related field
• 3+ years of marketing experience; real estate experience a plus
• You are proficient in all Microsoft Office Applications as well as have savvy computer skills
• You are a strong in communication skills both oral and written and use appropriate grammar, organize ideas clearly, and articulate ideas concisely
• You are detail oriented: organized, efficient and manages details from a variety of different sources
• You can effectively manage projects with the ability to prioritize, define timelines and…