America's Tax Brand and Marketing- Associate Director

Location:

Anywhere in Country

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Are you an experienced marketing professional with extensive, demonstrated capabilities in planning, producing and executing strategic, client‑focused brand and marketing programs? Are you looking to take your skills to the next level? EY’s Americas Tax Brand, Marketing and Communications (BMC) team has an opening for an experienced multichannel marketer with a strong demand generation background. Responsibilities will encompass a wide range of marketing programs to promote the practice’s brand and reputation to external audiences, including current and future clients, future employees, regulators, the media and the communities within which we operate.

This role will work directly with the Americas Tax BMC Director and EY Tax leadership, as well as other key stakeholders within various regions and business areas.

You will have the opportunity to develop and set the direction for Americas Tax brand and marketing campaigns, aligned to the Tax practice’s strategic goals and revenue plan. Working closely with content partners, you’ll develop insights that challenge thinking with greater focus on business implications, driving lead‑gen activity and maximizing impact. You’ll work agilely with enabling teams to codevelop and coordinate go‑to‑market programs aligned around key audience issues and themes and leverage clear, data‑based metrics to optimize audience reach.

You’ll lead assigned Americas Tax brand and marketing programs, which are aligned to the practice’s strategic goals and revenue plan. You will develop comprehensive marketing strategies and multichannel campaigns to drive demand and measurable impact. And you’ll build relationships with the Tax practice leadership team, business‑development executives, and your BMC colleagues to meet business objectives.

• Adept at creating strategic, targeted and effective go‑to‑market initiatives for Tax services and solutions
• Proven track record of accomplishments in brand and marketing across channels, including campaign design and management, content marketing, organic and paid social/advertising, and events
• Demonstrated success in building internal and external relationships at a senior level
• Ability to manage relationships with external agencies, effectively articulating business needs and KPIs
• Demonstrated knowledge of digital marketing/marketing automation platforms to target buyers, benchmark campaigns and track ROI
• Ability to collaborate with other leaders to establish and administer annual budgets and manage expenditures to operate within approved budget guidelines
• Ability to work autonomously, when necessary, in a virtual work environment, while maintaining connectivity with your team and other members of the practice

• Minimum of 12 plus years of experience in marketing
• Bachelor’s degree in business, Marketing or related field, MBA desired
• An understanding of trends in Tax, including digital transformation in the industry, the implications of government policy changes, and how industries are affected by the evolution of Tax
• Demonstrated success in managing teams and nurturing talent
• Strong business acumen and understanding of how environmental factors affect the firm, practice, markets, and solutions
• Excellent written and verbal communication, presentations, listening, interpretation and influencing skills
• Outstanding project management, team building and interpersonal communication skills
• Ability to articulate complex subject matter in a straightforward, concise and easily digestible manner for broad audiences
• Poise and confidence to professionally interact with all levels of leadership

Adept at knowledge sharing and a strong understanding of sales funnel content strategy including thought leadership

Capability to work on public relations…