Principal Technical Marketing Manager

We’re looking for a Principal Technical Marketing Manager to lead industry marketing strategy across industry verticals within the Portfolio Business Unit at Emerson Test and Measurement (T&M). In this role, you’ll own execution of multi‑channel industry marketing programs, align cross‑functional teams, manage the industry marketing calendar, and measure performance to drive pipeline and revenue growth.

• Own and drive execution of industry‑specific marketing initiatives across digital (email, paid media, web), events (trade shows, webinars, account‑based), content (blogs, videos, thought leadership), and social channels
• Create and execute multi‑channel plans to deliver industry messaging to the right audiences
• Leverage global marketing‑led activities to target industry audiences with amplification tactics
• Own the industry marketing calendar and manage cross‑functional dependencies
• Measure and optimise initiative performance against key metrics including demand responses, leads, generated or influenced pipeline, and marketing contribution to revenue
• Provide audience guidance to inform marketing planning in collaboration with global campaign managers
• Report on inbound and outbound metrics across the marketing funnel

Experience in marketing to industry verticals such as life sciences, energy, electrical machinery, or data centre infrastructure. Track record of driving measurable market share growth and share‑of‑voice. Familiarity with demand generation funnels, lead conversion, and pipeline influence strategies. Experience working with system integration partners and/or distribution channels in a multi‑tier go‑to‑market model. Scrappy and creative with a bias for results.

• 8+ years of relevant experience in B2B marketing execution, ideally in technology or industrial sectors
• Proven ability to plan and orchestrate multi‑channel marketing initiatives across digital and physical channels
• Strong project management skills with experience managing complex calendars and cross‑channel dependencies
• Analytical mindset with demonstrated ability to measure and optimise ROI of tactics and initiatives
• Excellent communication skills to maintain message consistency across channels and stakeholders
• Ability to collaborate cross‑functionally with technical and product marketing, and global marketing teams
• Self‑motivated and collaborative work ethic
• Comfortable communicating across organisational and functional levels to discuss strategy and tactics with your respective stakeholders
• Authorised to work in the United States without sponsorship now and in the future

We recognise the importance of employee wellbeing and know that to do your best you must have flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Programme, profit sharing retirement, tuition reimbursement, employee resource groups, recognition, and much more.

Our culture prioritises work‑life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

Emerson will only employ those who are legally authorised to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F‑1 (including those with OPT or CPT), H‑1, H‑2, L‑1, B, J or TN, or who need sponsorship for work authorisation now or in the future are not eligible.

Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, colour, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

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