Marketing Director – AI Products

We're Concentrix. The global technology and services leader that powers the world’s best brands, today and into the future. We’re solution-focused, tech-powered, intelligence-fueled. With unique data and insights, deep industry expertise, and advanced technology solutions, we’re the intelligent transformation partner that powers a world that works, helping companies become refreshingly simple to work, interact, and transact with. We shape new game-changing careers in over 70 countries, attracting the best talent.

Our game-changers around the world have devoted their careers to ensuring every relationship is exceptional. And we’re proud to be recognized with awards such as "World's Best Workplaces," “Best Companies for Career Growth,” and “Best Company Culture,” year after year.

Join us and be part of this journey towards greater opportunities and brighter futures.

iX is a key part of our growth portfolio. This is an opportunity to lead and build a global marketing function for a high-priority AI product set, while gaining exposure to enterprise scale and complexity.

We are not looking for a caretaker. We are looking for a builder and leader with a scale-up mindset.

You will act as a true business partner to the Global Product Organisation, shaping positioning, launches and commercial strategy from the inside. You will fight for every user, every subscription and every dollar of revenue.

You operate with urgency, ownership and clarity. You know when to leverage the strength of a global marketing organisation and when to move fast and get things done yourself.

The mandate is clear:
Build momentum. Drive adoption. Win market share.

This is a global role, working across regions, functions and partners, with responsibility for setting direction, leading others and raising the bar for how product marketing is done.

In everything we do, we believe in doing right by and for people – our clients, their customers, our people, our community, and our planet.

• Partner closely with the Global Product Organisation to shape positioning, messaging and go-to-market strategy.
• Translate complex AI capabilities into clear, differentiated and commercially compelling value propositions.
• Influence roadmap discussions with market insight, customer feedback and competitive intelligence.
• Ensure launches are commercially sharp, competitive and execution-ready across all regions.

• Define and execute the global marketing strategy for iX AI products across awareness, acquisition and retention.
• Identify priority segments, use cases and commercial opportunities with precision.
• Build positioning that clearly differentiates iX in competitive and fast-moving AI markets.
• Establish a clear point of view on trust, responsible AI, data privacy and governance as part of the iX narrative.

• Develop demand generation initiatives that drive user acquisition, activation and subscription growth.
• Optimise the full funnel from awareness through conversion, usage and retention.
• Test, iterate and refine messaging, channels and offers based on performance data.
• Track impact rigorously and tie marketing activity directly to revenue and product usage outcomes.

• Act as a leader of others, setting direction, expectations and a strong bias for action.
• Build and scale the right mix of skills across product marketing, growth, PLG and enablement over time.
• Attract, develop and inspire high-performing talent with a builder mentality.
• Create clarity and momentum in an environment where speed and prioritisation matter.

• Strengthen product-led growth (PLG) motions, including activation, adoption and expansion.
• Help build and scale user communities, advocacy and feedback loops that accelerate learning and growth.
• Partner with Product and Engineering to improve onboarding, usage and self-serve experiences.

• Develop and execute partner and ecosystem marketing strategies, including co-marketing with platforms such as Microsoft, AWS and other strategic partners.
• Leverage…