Marketing Manager

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Founded in 2022, Real Cold was built on a simple premise: the food cold chain industry was overdue for an operator unburdened by legacy systems and outdated thinking. In just a few years, Real Cold has grown from a lean startup into a multi-site operator with a rapidly expanding national footprint. That growth is far from finished; our team members are constantly shaping the organization to be more nimble, customer-centric, and tech-forward.

The Marketing Manager will be responsible for day-to-day execution across traditional and digital channels, content creation, and demand generation marketing. This is a high-output role that requires comfort with creative production, measurement, stakeholder collaboration, and AI-powered tooling. You will work cross-functionally to support the Commercial (Sales) Team, as well as manage external agency relationships to deliver integrated marketing programs that drive measurable business outcomes.

• Design and produce high-quality graphical assets across all channels including sales collateral, digital ads, social graphics, trade show materials, and email templates — using tools such as Adobe Creative Suite, Canva, or Figma while maintaining the Real Cold brand guidelines.
• Develop on-brand visual frameworks and messaging hierarchies for use across marketing touchpoints, ensuring consistency with Real Cold positioning and value proposition.
• Own the production pipeline for new asset creation from brief through final delivery, with clear SLAs and version control; measure asset utilization and engagement rates to inform future creative decisions.
• Refresh and maintain the Real Cold master brand kit, including template libraries, iconography, photography standards, and color/typography guidelines.

• Develop and steward Real Cold's core value proposition, competitive positioning, and messaging architecture — clearly articulating differentiation across service lines
• Translate technical cold chain capabilities into customer-facing language that resonates with food manufacturers, retail distributors, and pharma/life sciences buyers.
• Measure audience response to understand messaging that resonates and drives conversions; track competitive positioning quarterly and update messaging playbooks accordingly.
• Partner with Sales to create slideware, objection-handling guides, and persona-based messaging — measurable through sales adoption rates and win-rate lift.

• Build executive-grade PowerPoint slideware for prospect pitches, investor updates, trade conferences, and internal business reviews — with disciplined storytelling, clean data visualization, and on-brand design.
• Develop modular slide libraries that Sales can self-serve, including solution overviews, case studies, ROI calculators, and vertical-specific decks for food & beverage, retail, and pharma customers.
• Support C-suite with keynote and conference presentation development, incorporating data and customer proof points sourced with collaboration from operational teams.

• Define and execute vertical-specific marketing programs targeting key segments including food manufacturers, grocery & retail chains, and food service distributors, with tailored content, campaigns, and channel strategies for each.
• Develop segment-level narratives and case studies that quantify Real Cold's impact (e.g., spoilage reduction rates, on-time delivery %, temperature excursion data) to drive credibility and inbound interest.
• Use CRM and web analytics data to score and prioritize segments; continuously refine ICP (Ideal Customer Profile) definitions and adjust content investments accordingly.

• Actively leverage AI tools (e.g., Claude, ChatGPT, Gemini, etc.) to accelerate content creation, ideation, image…