Digital Media Strategist

Candidates should demonstrate the following skills and qualifications:

• 3 years of experience as Digital Media Specialist or similar role
• BS degree in Marketing, Digital media or relevant field
• Hands-on experience with working knowledge in Mailchimp, Google Docs, Asana, MS Word, MS Excel, Word Press, Google Analytics, Google Console
• Proficient on Apple/MAC
• Knowledge of web design
• Experience with content management
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player
• Must be able to multitask and meet challenging deadlines
• Proven track record of driving engagement with
  
  FaceBook, Instagram and Pinterest
• Strong organizational skills
• Have the imagination to create and try out-of-the-box concepts and ideas
• Forward thinker
• Aware of local trends in the community
• Highly motivated
• Enthusiastic positive attitude
• Additional qualification in web design or animation is a plus

• Report to the Editor in Chief and Publisher
• Design digital media campaigns according to business goals
• Coordinate and manage the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos etc.
• Work to improve our brand presence
• Maintain and manage all our social media channels
• Collaborate with Marketing, Sales and Production teams
• Suggest and implement direct marketing methods
• Suggest strategies and methods for improvement
• Regularly track and get insights into competitors’ strategies
• Develop and monitor ROI and KPIs
• Stay up-to-date with digital media technologies and latest trends
• Manage Content for Web
  • Create and manage content calendars
  • Write or repurpose 3 pieces per day, per brand
  • Edit content for web
  • Apply SEO tactics that get results
  • Stay up to date on changes with SEO
  • Manage outsourced web team on development, issues that arise, and layout changes for optimization of experience
• Manage Content for Newsletters
  • Create and manage content calendars
  • Increase database utilizing digital tactics
  • Develop subject line content that will deliver a better than average open rate
  • Utilize Mailchimp analytics and layout manager to develop effective campaigns
• Manage Content for Social
  • Facebook / Pintrest / Instagram
  • Create and manage content calendars
  • Engage users
  • Implement tactics that will increase following
  • Drive users from social to newsletter and web

• 1 week of sick leave
• 9 Paid Holidays per year
• Health Insurance
• Vision Insurance
• Retirement Plan with Company Match

** This is not a freelance position. We are hiring for an in-house position that will be working at our local office**

Irving Publications is an equal opportunity employer. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.