Brand Partner Portfolio Manager

Role Summary

The Brand Partner Portfolio Manager is responsible for managing the partnerships, marketing moments, activations, and initiatives for our Brand Partners, spanning from launch plan development and product planning to ongoing marketing support through pricing and promotional planning, creative brief submission, activation planning, Gift-with-Purchase support or Enter-To-Win support. This role would be responsible for recurring meetings with each partner and structuring the marketing agendas of those meetings to meet all business needs.

This role partners closely with both internal and external marketing departments to ensure campaigns are accurately scoped, operationally aligned and execution-ready. The position requires impeccable communication and follow-up with all parties involved to ensure seamless execution of our marketing initiatives.

• Own and manage relationships with Trulieve’s Brand Partners, serving as the primary point of contact for external brands and licensed partners seeking placement and support within Trulieve dispensaries.
• Lead cross-functional coordination between Brand Partners and internal stakeholders to ensure product launches, promotions, and marketing initiatives are planned, communicated, and executed effectively.
• Translate go-to-market strategies into actionable workflows, ensuring product information, pricing, promotional details, messaging, and creative brief inputs are accurate, complete, and execution-ready.
• Manage Brand Partner timelines, deliverables, and dependencies, proactively identifying risks and driving resolution to ensure deadlines are met and initiatives remain on track.
• Partner directly with Brand Partners and their respective creative agencies or teams to ensure all marketing assets are delivered on schedule, aligned with brand standards, and compliant with applicable state regulations.
• Establish clear ways of working and operating rhythms across cross-functional teams to improve visibility, accountability and execution.
• Utilize project management tools (, Smartsheet) to maintain workflow visibility, reporting and operational effectiveness.

• Bachelor’s degree in Marketing, Communications, Business, Project Management, Operations, or related field, or equivalent experience.
• 4+ years of experience in marketing project management, marketing manager, campaign operations, or similar role.
• Experience managing cross-functional workflows spanning product, marketing and creative teams.
• Excellent organizational, communication, and problem-solving skills.
• Experience with project management platforms such as  or similar tools.
• Ability to drive alignment and improve processes across multiple teams and functions.
• Experience working with production, retail, or product-driven marketing environments preferred.
• Cannabis industry experience is a plus.

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.

The Trulieve job description is not designed to contain all activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change or be assigned at any time with or without notice.