Coordinator, Information​/Media Services; WT: Social Media Specialist

Position Vacancy Announcement

Florida A&M University's Office of Communications is pleased to announce the acceptance of qualified applications for the Coordinator, Information/Media Services (Social Media Specialist) vacancy.

The Social Media Specialist will assist with execution and management of daily social media content, including digital storytelling for all University social media platforms. Responsibilities include conveying branding, news and public affairs information, and marketing for the University; reporting or production of news, public affairs, and sports information that increases the University Brand; publicizing and informing the general public, interest groups, and alumni of the University's activities and accomplishments;

and may write, produce and deliver information content on a variety of media. The role will edit, produce, schedule, and write web content, press releases, magazine articles, reports, and other written materials; coordinate live and post‑event coverage for University activities; manage error‑free postings on Facebook, Linked In, Instagram, X, You Tube, and other social media accounts; conduct social listening and follow‑up with consumers and stakeholders;

create and execute content calendars for social media campaigns in conjunction with internal PR and university departments, colleges, and schools; and develop and execute strategic social media campaigns that support student recruitment and enrollment by promoting the FAMU brand, academic programs, campus life, admissions events, and student success stories while engaging prospective students and their families across digital platforms.

Bachelor’s degree in journalism, communications, marketing, graphic design or a related field and two years of experience in social media management; or master’s degree in an appropriate area of specialization.

• Proficient in Adobe Creative Suite (Photoshop, Premiere Pro, InDesign) and video editing tools such as Capcut
• Proficient in Facebook, Linked In, Instagram, X, You Tube, and other social media accounts
• Knowledge of current social media trends, topics, and best practices
• Ability to identify and engage key social media influencers relevant to the brand
• Understanding of how to develop and drive shareable content (video, images, graphics), views on social media accounts
• Intimate knowledge and ability in social media apps, video editing and photo editing software
• Excellent written and oral presentation skills, as well as adherence to AP Style, Chicago Manual Style, and the University's Style Guide
• Ability to use sound judgment, political sensitivity, strong collaborative instincts, organizational skills, and a good work ethic
• Ability to meet tight deadlines and work with small groups
• Collaborate with internal teams to develop new digital content, including email campaigns
• Ideal candidate has experience managing successful recruitment campaigns

This is an Administrative and Professional (A&P) position.

Successful candidate is subject to a pre‑employment screening which includes a review of criminal records, reference checks and verification of education. An official college transcript, a high school diploma, or other educational documents must be submitted, where applicable, at the time of employment. Only United States (U.S.) citizens or aliens who have a legal right to work in the U.S. are eligible for employment.

Federal law requires proof of authorization to work in the United States. You will be required to provide proof of your identity and employment eligibility within three (3) days of employment. Section 110.1128, Florida Statutes, prohibits employment by the State of any male born after October 1, 1962, who failed to register with the Selective Service System during the period of eligibility (ages 18 through 25).

If currently employed by the State, this law prohibits the promotion of such person. Documentation may be required.

Florida A&M University is an Equal Opportunity Employer.