Commercial Field Marketing Manager
Job in
Heathrow, Seminole County, Florida, USA
Listed on 2026-08-17
Listing for:
Jobtailor
Full Time
position Listed on 2026-08-17
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Digital Marketing, Marketing Management, Product Marketing
Job Description & How to Apply Below
- Own and execute the field marketing strategy for Cohesity’s U.S. Commercial business
- Develop and execute integrated marketing plans focused on new logo acquisition and pipeline generation
- Drive full-funnel campaigns across digital, events, webinars, ABM, direct mail, and integrated marketing
- Partner with Sales, SDRs, Channel, Product Marketing, and Growth Marketing to identify target accounts and whitespace opportunities
- Leverage AI for campaign planning, audience segmentation, content creation, reporting, and optimization
- Measure pipeline performance, marketing-sourced opportunities, and ROI, continuously optimizing programs based on data
- Partner with Sales Development to maximize lead follow-up and conversion
- Serve as the primary marketing partner to the Commercial Sales organization
- Align marketing investments with sales priorities, target accounts, and new logo goals
- Use data and AI-driven insights to identify opportunities and communicate marketing impact
- Plan and execute regional events, webinars, executive round tables, trade shows, and prospecting programs
- Own program execution from planning through pipeline measurement and follow-up
- Identify innovative opportunities to engage new buyers and generate demand
- 5+ years of B2B enterprise marketing experience in field marketing or demand generation
- Proven success generating net new pipeline and marketing-sourced opportunities
- Experience partnering closely with Sales and SDR teams on new customer acquisition strategies
- Hands-on experience with digital campaigns, ABM, events, webinars, and integrated demand generation
- Strong project management, analytical, and communication skills
- Experience with Salesforce, Marketo, Tableau, or similar marketing platforms
- Comfortable using AI tools to improve productivity, campaign execution, reporting, and decision-making
- Experience in cybersecurity, data protection, cloud, SaaS, or enterprise infrastructure preferred
- Familiarity with ABM, intent data, and modern demand generation strategies preferred
- Experience implementing AI-enabled marketing tools or workflow automation preferred
- Comfortable traveling up to 20–30% for customer events and sales engagements
- Legal right to work in the job location
Demonstrates expertise in executing field marketing strategies and integrated marketing plans to drive new logo acquisition and pipeline generation. Proficient in leveraging AI tools for campaign optimization and data-driven decision-making in B2B enterprise marketing.
Highest-signal resume keywords- B2B Enterprise Marketing Experience
- Integrated Demand Generation
- Salesforce Proficiency
- AI-Enabled Marketing Tools
- Project Management Skills
- Demand Generation
- Pipeline Measurement
- Campaign Execution
- Audience Segmentation
- Data Analysis
- Communication Skills
- Analytical Skills
- Project Management
- Cybersecurity
- Data Protection
- Cloud
- SaaS
- Enterprise Infrastructure
- Salesforce
- Marketo
- Tableau
- AI Tools
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