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Sr. Account Manager, Travel & Hospitality
Job in
Tallahassee, Franklin County, Florida, 32318, USA
Listed on 2026-08-22
Listing for:
The Zimmerman Agency
Full Time
position Listed on 2026-08-22
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Communications, Marketing Strategy, Client Relationship Management
Job Description & How to Apply Below
Own day-to-day management of destination and travel client work streams. Translate strategy into actionable plans, coordinate integrated teams, maintain scope of works, timelines, and ensure deliverable timelines are met. You’ll be a trusted client partner, ensuring campaigns drive visitation, bookings, and measurable impact.
Responsibilities- Client Partner:
Serve as primary day-to-day contact; lead weekly status calls, develop briefs, understand the client’s business, capture project requirements, and protectively manage client needs. - Integrated Execution:
Coordinate media, creative, PR, social, and production to deliver omnichannel campaigns (search, social, programmatic, video, OOH/DOOH, content). - Destination Focus:
Support feeder-market strategy, seasonality planning, and partner activations (tourism boards, attractions, events); balance direct vs. OTA considerations. - Scope & Delivery:
Build/manage SOWs, timelines, estimates, and change orders; ensure QA, approvals, asset trafficking, and on-time/on-budget delivery. - Insights & Reporting:
Partner with Analytics to define KPIs, set testing plans, monitor dashboards, and package results into clear, actionable updates. - Internal Alignment:
Drive cross-functional workflows, anticipate roadblocks, elevate risks, and keep leadership informed; contribute to proposals/renewals.
- 5–8+ years in advertising/marketing; 3+ years in client management on integrated accounts. Travel/hospitality—preferably destinations/DMOs—strongly preferred.
- Proven experience running multi-channel campaigns end-to‑end with cross‑functional teams.
- Excellent communication, organization, and presentation skills; proactive problem solver.
- Strong scope/timeline management and attention to detail; familiarity with project management tools.
- Data‑informed mindset; comfort with GA4/Adobe, social/platform reporting, and basic media metrics.
- Client satisfaction/retention; quality and timeliness of deliverables.
- KPI achievement across awareness, web sessions, referrals, bookings, and visitation proxies.
- Scope adherence, change control accuracy, and budget/timeline performance.
- Team collaboration and process reliability.
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