Senior Marketing Manager

Location: Tallahassee

Univista Insurance is seeking a Senior Marketing Manager to own full-funnel marketing strategy and activation for the Orlando market. Reporting directly to the Chief Marketing Officer, this role is the marketing leader for one of Univista's highest-potential growth markets, responsible for building the market plan, deploying it across digital and traditional channels, and driving measurable growth in leads, quotes, and sales for the Orlando market.

This is a builder's role.

The right candidate combines strategic and analytical rigor with hands-on activation, moves comfortably between planning a media mix and standing in a store talking to agents, and knows how to win in a local market: the right message, the right channels, and the right community presence. They are a strong partner to operations, sales, and the broader marketing team, and they represent the Orlando market's needs and opportunities.

Key Responsibilities Marketing Strategy & Planning Own the full-funnel marketing strategy for the Orlando market, from awareness through lead generation, quote, and sale, aligned to company growth objectives and the enterprise marketing plan Build and manage the annual and quarterly Orlando market plan: audience priorities, channel mix, budget allocation, campaign calendar, and performance targets

Develop deep knowledge of the Orlando consumer, competitive set, and media landscape; identify whitespace and bring forward-looking growth recommendations to the CMOLocalize enterprise campaigns and brand initiatives for the Orlando market while protecting brand consistency.

Full-Funnel Activation:
Digital & Traditional Plan and activate integrated campaigns across digital channels (paid search, paid social, display, email) and traditional channels (radio, TV, out-of-home, print, direct mail)
Lead local presence and community marketing: events, sponsor ships, grassroots activations, and partnerships that build trust and drive store traffic

Partner with the digital marketing team on channel execution and best practices; this role directs the market strategy and investment, while enterprise channel specialists own areas such as SEO and marketing automation

Manage local vendor relationships, ensuring work meets Univista's strategic and creative standards and delivers against performance targets

Ensure creative and messaging resonate with Orlando's bilingual, consumer base across English and Spanish Create or adapt content for local campaigns, social, and in-market needs when required; content creation is a limited part of the role, with enterprise creative resources providing primary support.

Performance & Analytics Own marketing performance accountability for the Orlando market, with fluency in leads, quotes, sales, CPL, CAC, and marketing ROI, and clear attribution of results to marketing investment

Report market performance to the CMO on a weekly cadence, translating data into insight and insight into action

Build a test-and-learn agenda across channels, creative, and offers; scale what works and cut what does not Monitor lead flow, lead quality, and routing in partnership with the call center and store operations to ensure marketing investment converts.

Cross-Functional Partnership Partner closely with regional operations leadership, the call center, and store teams to connect marketing activity to sales outcomes

Coordinate with the Senior Franchise Marketing Manager when market activity touches franchise locations; franchise marketing strategy and support are owned by that team Collaborate with marketing peers across South Florida and Texas to share learnings, align on enterprise initiatives, and maintain consistent standards

Partner with compliance and legal to ensure all marketing activity meets regulatory requirements for the insurance industry.

Budget & Operations Manage the Orlando marketing budget in partnership with the CMO: planning, allocation, pacing, and reconciliation, with a clear point of view on return by channel and initiative

Manage co-branded and carrier-funded programs in the market, ensuring commitments are executed and documented

Maintain disciplined campaign processes, timelines, and documentation consistent with the marketing team's operating model

Qualifications & Credentials Bachelor's degree in Marketing, Communications, Business, or related field

Minimum 7+ years of progressive marketing experience, including responsibility for market-level or business-level marketing strategy and budget management

Proven experience across both digital and traditional channels, with a track record of driving measurable, full-funnel results

Strong strategic and analytical capability: fluent in CPL, CAC, and ROI, comfortable building a plan from data and insight, defending it with numbers, and adjusting it based on performance

Bilingual (English/Spanish); deep familiarity with Hispanic consumer marketing

Excellent cross-functional partnership skills; able to influence and align sales, operations, franchise, and executive…