Digital Marketing Manager

Digital Marketing Manager

Global Ordnance LLC Sarasota, Florida, United States

Global Ordnance is a premier defense solutions provider delivering mission-ready products and logistics support to the US Military and partner nations worldwide. With deep expertise in international procurement, compliance, and end-to-end supply chain management, Global Ordnance specializes in sourcing and delivering high-quality defense systems, munitions, and specialized equipment with speed, precision, and integrity. Our highly talented, agile and hardworking team understands the complexities of US and allied defense contracting, helping GO grow to one of the regions largest defense contractors and one of Tampa Bay’s fastest growing companies year over year.

As we continue our growth we are seeking professionals to join our team, we offer highly competitive total compensation packages including company paid (100%) medical and dental insurance for our employees as well as their families, competitive salaries, bonus programs, retirement plans and much more.

• company paid (100%) medical and dental insurance for our employees as well as their families
• competitive salaries
• bonus programs
• retirement plans
• much more

The Digital Marketing Manager is responsible for developing, executing, and optimizing Global Ordnance's digital marketing strategy while leading the creation and management of branded marketing assets across the organization. This role combines digital marketing performance ownership with graphic design and brand management responsibilities, helping drive customer acquisition, engagement, brand awareness, and business growth.

This is a hands-on individual contributor role with significant ownership and visibility across the organization. The ideal candidate combines strong analytical, creative, and project management skills with the ability to independently execute initiatives from concept through completion.

• Develop and execute digital marketing strategies that support customer acquisition, brand awareness, lead generation, engagement, and revenue growth.
• Drive digital marketing performance across paid search, paid social, email marketing, Linked In, organic search, retargeting, and other digital channels.
• Monitor and report on key marketing KPIs, including website traffic, conversions, engagement, lead generation, return on ad spend, and campaign effectiveness.
• Analyze website and campaign performance to identify trends, opportunities, and areas for improvement, and provide actionable recommendations to leadership.
• Monitor digital marketing budgets and evaluate campaign ROI.
• Develop strategies to improve website performance, SEO, customer experience, and digital engagement.
• Conduct competitive and market analysis to identify emerging trends and growth opportunities.
• Coordinate the company’s social media presence, including content planning, publishing, audience engagement, advertising support, and performance reporting.

• Support the development, maintenance, and enforcement of Global Ordnance and its subsidiaries brand standards and visual identity guidelines.
• Ensure consistent branding across all company websites, social media channels, marketing campaigns, trade shows, corporate communications, and subsidiary organizations.
• Design and produce marketing materials including brochures, advertisements, product sheets, presentations, digital advertisements, social media graphics, Linked In banners, email graphics, and sales collateral.
• Support the development of trade show and event marketing assets, including booth graphics, signage, promotional materials, and large-format displays.
• Create compelling visual content that supports product marketing, corporate communications, recruiting, and business development initiatives.
• Coordinate with printers, exhibit vendors, photographers, videographers, agencies, and other external partners to execute marketing projects.
• Support the planning and production of photography, video, and other creative content required for marketing campaigns and corporate…