Digital Advertising, Media Strategy Manager - feldinc

The Global Media Strategy Manager is a leadership role within the Digital Media and Communications function, responsible for media strategy, execution oversight, performance analytics, testing frameworks, and cross‑functional partnership across domestic and international markets. This role helps shape how Feld approaches paid media across its live event portfolio. Success in this role means making smart media investment decisions, turning performance data into clear actions, improving how campaigns are planned and measured, and helping teams and partners work more effectively across markets.

The role supports Feld Entertainment’s mission to create memorable experiences that bring people together and uplift the human spirit, while advancing our core values of Quality, Integrity, Passion, and Teamwork and Collaboration.

• Develop and execute paid media strategies for assigned Feld campaigns across domestic and international markets.
• Manage paid media activation, including campaign setup, launch, pacing, optimization, and performance reporting across assigned channels and platforms.
• Demonstrate strong hands‑on paid media expertise, with particular depth in Google Ads and CTV. Experience across additional major platforms, including Meta, You Tube, Tik Tok, and DV360, is preferred.
• Partner with Brand, Creative, Analytics, agencies, and in‑market stakeholders to align media plans, creative needs, localization, and campaign priorities.
• Serve as a trusted media advisor to internal stakeholders, providing clear recommendations that connect media strategy and performance to business objectives.
• Manage assigned media budgets, vendor relationships, and platform partnerships to support performance goals and efficient investment.
• Build productive relationships with media vendors, platform representatives, and agency partners to identify strategic opportunities, beta programs, and market insights.
• Oversee international campaign readiness, including creative localization, QA, trafficking, launch coordination, and market‑specific execution needs.
• Monitor performance trends and adjust media plans to improve results against campaign goals.
• Connect media investment decisions and performance insights to ticket sales, attendance goals, and broader business performance.
• Develop and maintain KPI frameworks and benchmarking standards across brands and regions.
• Train team members on analytics tools, testing methodologies, statistical significance, and performance measurement best practices.
• Design and manage A/B testing roadmaps, methodologies, success criteria, documentation standards, and team‑wide workflows that support continuous performance improvement.