Director, Marketing & Business Development-IV

Job Location:

Ellenton Premium Outlets PRIMARY

PURPOSE:

This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development and implementation of the overall strategic marketing direction of the shopping center. The Director of Marketing and Business Development will be responsible for marketing and selling the assets of the mall to consumers, advertisers, marketing companies and the surrounding business community.

PRINCIPAL RESPONSIBILITIES:

The successful candidate’s responsibilities will include, but not be limited to:

Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property

Responsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers, securing retailer offers to enhance programming

Flawlessly execute all national and/or regional SBV programs and initiatives at the field level

Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROIDevelop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share

Coordinate shopping center visual merchandising, signage and advertising programs

Maintain effective media relations by fielding media calls and preparing responses

Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibility

Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

MINIMUM QUALIFICATIONS:

BA or BS degree with emphasis in sales, marketing, or business4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting

Knowledge of retail management, marketing and advertising and working knowledge of the media industry

Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others

Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success

Flexibility to work varied schedules including weekends and evenings

Strong team building and coaching skills

Ability to handle multiple projects simultaneously

Some overnight travel required

Ability to think strategically LEADERSHIP CABABILITES:

Strong organization and coordination skills

Strong team building and coaching skills

Ability to handle multiple projects simultaneously