Vice President of Marketing

Neal Communities is proud to be recognized as a 2026 Top Workplace, marking our eighth consecutive year receiving this distinction. We believe where you work matters—and we’re proud to build a workplace where people, purpose, and performance come together.

We are seeking a dynamic and strategic Vice President of Marketing to lead our marketing efforts and elevate our brand presence. This executive role is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, generate leads, enhance customer engagement, and support sales growth.

WHAT YOU'LL LOVE ABOUT WORKING AT NEAL COMMUNITIES:

• The People!We take tremendous pride in positively impacting our team's lives. Our employees are not just an asset to Neal Communities and its customers; they are essential to the success of our business
• Outstanding Benefits
  - Health Care - Medical, Dental, Vision, and Prescription Drug Coverage
• Supplemental Insurance
• Long & Short-Term Disability Insurance
• 401(K) with Company Matching Contributions
• PTO & Paid Holidays
• Employer Paid  Protection
• Employee Home Purchase Discount Program
• Tuition Reimbursement Program
• Employee Wellness Program
• Employee Assistance Program (EAP)
• Employee Service Awards

WHAT YOU'LL DO:

Strategic Leadership

• Develop and execute a comprehensive marketing strategy to enhance brand visibility and drive home sales
• Oversee brand positioning, messaging, and marketing campaigns across multiple channels
• Collaborate with the executive team to align marketing initiatives with business goals and revenue targets
• Conduct market analysis to identify trends, opportunities, and competitive positioning within the Florida homebuilding industry

Lead Generation & Demand Marketing

• Drive lead generation strategies through digital marketing, social media, SEO, SEM, paid advertising, and community engagement
• Partner with the sales team to develop effective lead nurturing strategies and optimize the customer journey
• Evaluate and implement marketing automation and aligns Sales CRM tools to enhance lead tracking and conversion

Digital & Traditional Marketing

• Manage digital marketing efforts, including website management, content marketing, social media, and online advertising
• Oversee traditional marketing, including print advertising, signage, model home branding, events, and direct mail
• Ensure the company’s website and online presence effectively engage potential buyers and generate high-quality leads

Brand Management & Customer Experience

• Maintain a strong, consistent brand presence across all communities, sales offices and marketing materials
• Oversee community launches, virtual and in-person grand openings, and event marketing efforts
• Develop strategies to enhance customer engagement, testimonials, and referrals

Budget & Performance Management

• Establish and manage the annual marketing budget, ensuring cost-effective allocation of resources
• Analyze campaign performance, lead quality, and conversion rates to refine marketing strategies
• Present reports and insights to the executive team on key marketing metrics and ROI

Market awareness and research:

• Direct and monitor research activities
• Study and define market segments
• Gather information on competitors’ activities in each market area we are in or intend to be in
• Define the “needs and desires” of particular market segment
• Maintain knowledge of availability and awareness of areas of growth and development by area

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all duties, responsibilities, and skills.

All employees will support the organization’s mission and vision by exhibiting the following behaviors: excellence and competence, collaboration…