Brand Manager

Location: Onsite (Sarasota, FL)
Reports To: Chief Marketing Officer (CMO)

OE Wheel Distributors, LLC is the trusted leader in replica and aftermarketwheel manufacturing and design, offering the largest replica selection in themarket for all major vehicle makes and models. Our mission is to provide exceptional customer experiences and a supportive culture through our daily interactions, while inspiring passion and loyalty by creating high-quality products, and building innovative brands and designs. We are seeking a dynamic Brand Manager to lead the growth, positioning,and market presence of our OE Wheels replica brand and aftermarket wheelbrands, 4

PLAY® Wheels and DEFIANT® Wheels. This role requires a uniquebalance of strategic brand development, creative storytelling, and hands-on execution. The ideal candidate will have deep knowledge of the automotive aftermarket, an eye for design and consumer trends, and the ability to drive brand awareness, loyalty, and sales.

• You are a strategic thinker with a creative mindset.
• You are a strong communicator, able to inspire both internal teams and external partners.
• You are analytical and data-driven, using performance metrics and research to inform insights and decision making.
• You are collaborative leader with cross-functional team experience.
• You are accountable and take pride and ownership in your work and the outcomes.
• You are Player/Coach - both a hands on executor and a manager of junior level employees and contractors.
• You need little direction and can naturally apply structure and frameworks to accelerate results.
• You are entrepreneurial with a natural drive and desire to shape business strategy, direction and outcomes.

Brand Strategy & Positioning

• Develop and execute brand strategies that differentiate our replica and aftermarket wheels and reach unique target audiences and personas and contribute to measurable sales and margin growth.
• Refine brand positioning, messaging, and value propositions across B2C and B2B, and incorporate into marketing, sales communication and the website.
• Conduct market and competitive analysis to identify trends, opportunities, and whitespace for brand growth.
• Conduct customer research (surveys, focus groups, wholesale feedback) to understand preferences, buying triggers, and brand perception.
• Translate insights into actionable recommendations for brand, ecommerce, and sales teams.
• Partner with the e-commerce manager to support new product introductions, ensuring brand consistency across all channels.

Content & Creative

• Lead the development of all creative and content needed for marketing and sales (social media, website, product catalogs, videos, photography, trade shows, etc.).
• Manage photo and video shoots.
• Source and manage influencers to augment content for social media.
• Ensure all assets reflect the brand’s voice, style, and differentiation in the aftermarket wheels space.
• Drive storytelling that connects emotional appeal (vehicle styling, lifestyle) with technical fitment benefits (bolt‑on, OEM compatibility, performance).
• Develop campaigns designed to reach specific buyer personas for individual brands.

Marketing Execution & Performance

• Manage brand presence across digital (website, Amazon, social, paid media) and retail/wholesale channels.
• Develop, implement and own a platform‑specific strategy for organic and paid social media that supports full funnel marketing (brand building and sales conversions) and contributes to measurable sales growth.
• Track KPIs such as brand awareness, engagement, sales performance, and ROI of campaigns and use performance metrics to drive decision making.
• Partner with the wholesale team to develop collateral, product catalogs, trade show presence and any other…