Senior Insights & Analytics Strategist

Location: Juno Beach

Kforce has a client in Juno Beach, FL that is seeking a Senior Insights & Analytics Strategist.

Summary:

This position serves as a key contributor on the team across a broad range of marketing research and analytics activities. A successful candidate will have a background in insights and reputation management and will have experience consulting on polling requests, establishing polling methodologies, writing and vetting questionnaires and discussion guides, performing data analysis, presenting results to large groups and working cross-functionally to implement insights into action.

Responsibilities:

* Collaborates with business partners to develop an insights roadmap that aligns with key priorities

* Creates and standardizes approaches for identifying & quantifying public opinion trends in communications nation-wide

* Recommends and manages custom research methodologies such as focus groups, in-depth interviews, surveys, text analytics, polling and customer sentiment analysis

* Produces and presents work in dashboards, presentations and recurring reports that advise and inspire internal partners to action

* Assists in the creation of audience personas and helping to build digital targeting audiences based on research results

* Crafts strong stories that are inclusive of several types of data sources including behavioral data, qualitative and quantitative studies and syndicated research to shape full stories of consumer and market driven data

* Uses a broad research toolset, including an understanding of complex research methodologies and the ability to execute DIY research projects

* Shares recommendations to business partners

* Effectively manages multiple vendor relationships
* Bachelor's degree in related field

* 5+ years of relevant experience is strongly preferred

* Proven knowledge and experience managing the full market research cycle

* Familiarity with qualitative and quantitative research methodologies

* Familiarity with reputational tracking agencies such as Harris Poll, Public Onion Strategies, IPSOS Corporate Reputation Management or others

* Strong analytical skills with proven ability to interpret data and link insights to brand growth opportunities

* Experience with customer insights and analytics tools (survey programming software, secondary research databases, etc.)

* Ability to communicate all analyses, findings, conclusions and recommendations to marketing and operating stakeholders

Preferred Qualifications:

* Strong interest in politics and public policy

* Experience with dashboard visualization reporting tools

* Excellent organizational skills and project management leadership

* Demonstrated ability to work both independently and collaboratively

* Self-motivated and enthusiastic team member open to feedback and collaboration

* Expert presenter that uses data to tell a story

* Effective written communications

* Effective verbal communications

* Advanced user of the Microsoft Office Suite