Advanced Sales Specialist, GEDWorks

Role Overview

We are seeking an Advanced Sales Specialist, GEDWorks Business Development to drive GEDWorks program growth through proactive prospecting, consultative sales, and strategic partnerships with employers, workforce organizations, non‑profits, and state and local agencies. This role is accountable for building and managing a robust sales pipeline, clearly articulating the value of GEDWorks to external customers and internal teams, and collaborating cross‑functionally to advance revenue and impact goals.

This position operates in a highly collaborative environment, working closely with the Pearson GEST sales team, GEDWorks, and Marketing teams to identify, pursue, and close opportunities that expand access to education and career mobility for adult learners. This role reports to the Vice President of Operations & Strategic Partnerships, GED Testing Service.

• Own accountability for prospecting, qualifying, and building a consistent, high‑quality sales pipeline for GEDWorks employer and workforce partners.
• Identify and pursue new business opportunities with employers, workforce boards, community‑based organizations, corrections agencies, and other partners aligned with the GEDWorks mission.
• Apply consultative sales practices to understand partner needs and position GEDWorks as a value‑driven workforce solution, including collaborating closely with the marketing and comms teams on Linked In and other GED/GEDWorks campaigns.

• Serve as a GEDWorks subject‑matter resource to the Pearson GEST sales team, effectively communicating program value propositions, use cases, and outcomes to support joint sales opportunities. Create playbooks and repeatable assets: standardized talk tracks, one‑pagers, PPT pitch decks, FAQs, etc.
• Collaborate with internal sales partners to uncover, shape, and advance multi‑solution opportunities where GEDWorks enhances broader Pearson offerings.
• Share market insights, customer feedback, and trends with leadership and cross‑functional teams.
• Collaborate closely with GEDWorks Account Managers to ensure a smooth handoff from sales to onboarding, supporting effective implementation, clear expectations, and strong early partner experience. Also, ensure renewal/expansion motion alignment with explicit collaboration on expansion triggers, usage review cadence and regular Q /Monthly conversations.

• Maintain accurate, timely, and complete records in the customer relationship management (CRM) system, including leads, opportunities, activities, and pipeline forecasts.
• Ensure data quality and transparency to support reporting, forecasting, and strategic decision‑making.

• Partner with GEDWorks leadership to identify, assess, and pursue grant opportunities related to GED learners, employer‑sponsored education, and workforce development initiatives.
• Support business development efforts connected to public, philanthropic, and employer‑funded programs by providing sales insights, partner context, and documentation as needed.

• Work closely with Marketing to support and execute lead generation campaigns, including employer outreach, workforce initiatives, events, webinars, and digital campaigns.
• Provide feedback on messaging, campaign effectiveness, and partner engagement to continuously improve lead quality and conversion.

• Represent GEDWorks at conferences, employer briefings, and workforce events as assigned.
• Maintain working knowledge of GEDWorks outcomes, learner impact metrics, and competitive landscape.
• Perform other duties as assigned in support of GEDWorks growth and partnership objectives.

• Demonstrated experience (3‑5 years minimum) in business development, consultative sales, or partnership management, preferably in education, workforce development, or employer‑funded programs.
• Proven ability to prospect, build pipelines, and manage opportunities from lead to close.
• Exceptional communication and presentation skills,…