Director of Sales and Marketing

Welcome to South Seas, a premier resort destination in the Pyramid Global Hospitality portfolio, located on the beautiful shores of Captiva Island, Florida. Featuring 279 guest rooms and over 7,000 sq ft of meeting and event space, South Seas spans 330 acres of coastal beauty, offering a truly unique setting for hospitality professionals.

At South Seas, team members have the opportunity to be part of a resort experience unlike any other, surrounded by pristine beaches, a thriving wildlife preserve, and a setting that showcases the best of Southwest Florida. From supporting memorable events to delivering exceptional guest experiences across the resort's diverse offerings, every role plays an important part in bringing the South Seas experience to life.

Joining our team means becoming part of a people-first culture that values teamwork, growth, and a passion for hospitality. Whether you're building your career in guest services, food and beverage, recreation, housekeeping, sales, or another department, you'll find opportunities to learn, grow, and make a meaningful impact. If you're looking for a rewarding career in a unique island setting, we invite you to explore the opportunities available at South Seas and apply today.

What you will have an opportunity to do:

South Seas Island Resort is seeking a dynamic, strategic, and results-driven Director of Sales & Marketing to lead all revenue-generating sales and marketing initiatives for one of Florida's most iconic waterfront destinations. This executive leader will be responsible for developing and executing comprehensive sales, marketing, public relations, and revenue strategies that maximize market share, drive top-line revenue growth, and elevate the resort's positioning as a premier leisure, group, and luxury destination.

The Director of Sales & Marketing will provide visionary leadership to the Sales, Catering, Marketing, and Business Development teams while collaborating closely with Resort Operations, Revenue Management, and Executive Leadership to achieve financial goals and deliver exceptional guest experiences.

• Develop and execute annual sales and marketing plans aligned with resort revenue objectives.
• Establish short- and long-term strategies to grow occupancy, ADR, RevPAR, catering revenue, and ancillary resort revenues.
• Identify emerging market opportunities and competitive positioning strategies.
• Lead forecasting, budgeting, and business planning processes for all revenue-generating departments.
• Direct all group, corporate, association, SMERF, wedding, and leisure sales efforts.
• Maintain strong relationships with key clients, meeting planners, travel advisors, wholesalers, and industry partners.
• Oversee solicitation strategies, prospecting initiatives, and account management programs.
• Participate in industry trade shows, networking events, and client engagement opportunities.
• Ensure achievement of monthly, quarterly, and annual sales goals.
• Lead integrated marketing strategies including digital marketing, social media, email campaigns, content creation, public relations, and advertising.
• Partner with agency partners and internal teams to strengthen brand awareness and market penetration.
• Oversee website performance, SEO/SEM initiatives, online reputation management, and digital analytics.
• Ensure brand standards and messaging remain consistent across all channels.
• Collaborate with Revenue Management to optimize pricing, segmentation, and demand-generation strategies.
• Analyze market trends, competitive intelligence, and business performance metrics.
• Utilize data-driven insights to refine sales and marketing initiatives.
• Present business reviews and strategic recommendations to ownership and executive leadership.
• Recruit, mentor, and develop high-performing sales and marketing professionals.
• Foster a culture of accountability, collaboration, innovation, and guest-centric service.
• Conduct regular performance evaluations, coaching sessions, and career development planning.
• Promote cross-functional teamwork throughout the resort.

• Bachelor's degree in Hospitality Management, Marketing, Business Administration, or related field.
• Minimum 7-10 years of progressive hospitality sales leadership experience.
• Minimum 3-5 years in a Director of Sales & Marketing role within a resort, luxury hotel, or complex hospitality environment.
• Proven success leading group, leisure, and transient sales strategies.
• Strong understanding of hospitality revenue management principles.
• Experience managing multimillion-dollar revenue portfolios and sales budgets.
• Exceptional leadership, communication, negotiation, and presentation skills.
• Ability to travel as needed for client meetings, trade shows, and industry events.

$185,000 - $205,000

Pyramid Global Hospitality is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Actual compensation packages are based on a wide array of factors…