Optical Sales Consultant; Tallahassee

Key Responsibilities

• Achieve quarterly sales objectives through a consultative selling approach focused on conducting face‑to‑face meetings with new, potential, and established accounts.
• Responsible for managing a book of existing business inclusive of the largest and most valuable ABB Customers by delivering the right designated message(s) with the right amount of call frequency.
• Increase territory revenues and profit through the development of existing accounts and cold calling new account prospects from designated sources.
• Ability to manage multiple product lines and increase revenue by strategically cross‑selling within existing accounts to grow revenue and meet sales goals.
• Negotiate customer service agreements and contracts to document critical terms and conditions that will outline the ABB‑Customer working relationship.
• Conduct quarterly business reviews with each account to review product and services that will meet account needs and help customers achieve their business development goals.
• Will be required to build positive business relationships with key office/staff personnel providing various predetermined product/service training sessions when appropriate.
• Build and maintain a productive business relationship with the top 4 leading Soft Contact Lens manufacturer’s representatives on a monthly and/or quarterly basis to discuss account opportunities regarding their respective products. Engage with the top optical lab manufacturer’s when appropriate.
• Will be required to consistently track customer & prospect interaction in Hub Spot (CRM) and execute marketing activities and promotions to maximize sales results with assigned and targeted accounts.
• Ability to collaborate with internal partners. This role will require excellent communication and collaboration with colleagues in Lab and Business Solutions pillars.
• Maintain high accuracy level on company pricing, policies, and procedures.
• Inform current and potential customers of products, promotions, and services to generate new business or to increase business.
• Ability to routinely analyze sales data and reports to understand market trends impacting current business and identify account/territory business opportunities. Proficiency with Excel and Hub Spot will be required and essential.
• Create and execute a comprehensive quarterly Territory Business Plan; including targeting based on company analytics, sales reports, and collaboration with sales management. To include establishing the appropriate number of designated territory “zones” to be managed on a quarterly basis to ensure proper call coverage.
• Plan and conduct weekly meetings with ECPs and other decision makers based on business strategy, best practices, and sales leadership direction.
• Must follow up on all leads in a timely (within 24‑48 hours) manner and track progress with detailed information.
• Inform and promote industry information within the team environment; communicate with business partners from outside companies.
• The need to attend various local/state and or national conventions and or optical oriented meetings.
• Expected to provide a detail update on territory’s status with Regional Sales Manager minimally every other week. Discussing overall sales results, challenges and/or territory key accounts as well as any specific predetermined personal development.
• Proactively review, complete any regional and/or national assigned training and development courses within the designated period.
• Adhere to all company sales policy and guidelines.

Supervisory Responsibilities: None

• Bachelor’s Degree or equivalent.
• Minimum 3 years of current field‑based, business‑to‑business related sales experience or 3 years of experience in an optical retail setting with responsibility for driving sales and meeting revenue goals.
• Must possess a valid state motor vehicle operator’s license.
• Intermediate skills with general PC usage and applications, particularly Excel, Microsoft TEAMs, Outlook, Power Point, Word, etc.
• This is a field‑based position requiring daily in‑person visits to customer accounts.
• Overnight travel may be required, approximately 30‑50% depending on geography. Travel will be as needed to…