Account Executive, WTXL ABC 27 (Valdosta, GA)

Join WTXL and help local businesses thrive by connecting them with customers through innovative, multi-platform advertising solutions! At WTXL, we’re looking for a dynamic Account Executive, Local who is passionate about helping businesses grow. In this role, you’ll work with local and regional businesses to deliver compelling advertising strategies that drive real results. From Over The Top (OTT) video and search strategies (SEO/SEM) to social media, digital display, e‑mail targeting, and broadcast television, you’ll offer a full array of solutions tailored to each client’s unique needs.

This is more than a sales role—it’s an opportunity to be a trusted advisor, build lasting relationships, and make a tangible impact on the success of businesses in the Tallahassee market. This position will be based out of the Valdosta, Georgia, region of the market.

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and create customized advertising solutions that provide return on investment.
• Facilitate the customer’s ability to take advantage of the full array of digital marketing options available in addition to television commercial airtime sales.
• Prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to generate new business from traditional and non‑traditional advertisers.
• Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with agencies to maximize revenue and develop new custom solutions.
• Serve as a trusted advisor to new and existing clients, deliver best‑in‑class customer service, grow accounts, and secure additional business from referrals.
• Perform client services, including media availability negotiations, presentation preparation, delivery and execution, copy writing, credit applications and revenue collection.
• Manage a sales funnel via CRM, monitor and achieve key performance indicators and expected activity levels.
• Contribute to the creative development of campaigns through client communication, needs analysis, storyboard and concept creation, and assistance in production.
• Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
• Perform routine administrative functions such as make‑good resolution, continuous CRM updates, and communication with sales leadership regarding account status.
• Perform other duties as assigned.

• BS/BA in a related discipline or equivalent years of experience.
• More than 2 years proven sales success.
• Experience in strategic account management, broadcast ratings, and digital execution.
• Valid driver’s license, good driving record, and ability to provide proof of insurance with required limits.

• Highly self‑motivated and goal focused.
• Highly creative and innovative thinker.
• Strong influencing, selling and upselling skills.
• Effective teamwork and collaboration skills.
• Very strong analysis and data interpretation – able to translate needs and research data into sound marketing proposals.
• Exceptional verbal and written communication skills.
• Outstanding presentation abilities in person or virtual, for small or large groups and all levels.
• Strong time management and organizational skills.
• Proficient with Microsoft Office (Word, Excel, PowerPoint).
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms such as Skype, Web Ex, Zoom, MS Teams.

• Uncapped sales commission.
• Monthly allowance for mileage and cell phone.
• Extensive Scripps Sales Process training.
• Career path to grow professional experiences.
• Full medical, dental and vision benefits and other health and wellness benefits.
• Retirement savings plan with company match.
• Additional benefits: disability and accident insurance, hospital indemnity, critical illness, life insurance, AD&D, , pet discount program, employee assistance program.

Tallahassee, Florida and Valdosta, Georgia region.

We are an equal employment opportunity employer and do not discriminate on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, or military membership or veteran status, or any other basis that would be in violation of applicable federal, state or local law. We will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in undue hardship.