Sales Representative, -Premise; Southlake, Flower Mound, Colleyville, Frisco, Denton and Plano
Listed on 2026-06-15
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Sales
Sales Representative, Account Manager, Business Development
Sales Representative, On-Premise (Southlake, Flower Mound, Colleyville, Frisco, Denton and Plano)
Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, Viva Verse, and Viva Center. It is primarily a family‑owned, multi‑generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California.
MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states, resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top‑quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.
We are guided by our primary PURPOSE, our CORE VALUES and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY.
Morales Beverage Group seeks a Sales Representative, On-Premise for Southlake, Flower Mound, Colleyville, Frisco, Denton, Plano and the surrounding territories. We have a competitive compensation package with a wide range of benefits for full‑time employees.
DUTIES AND RESPONSIBILITIES- Build and maintain strong relationships with on‑premise accounts including bars, restaurants, hotels, and entertainment venues.
- Manage and grow an established spirits territory while developing new account business through cold calling, referrals, and networking.
- Maintain consistent customer contact and follow‑up to ensure satisfaction and long‑term partnership.
- Conduct regular business reviews with key accounts to evaluate performance and identify growth opportunities.
- Ensure proper pricing, distribution, and inventory levels across assigned accounts.
- Resolve order, delivery, billing, and service‑related issues in a timely and professional manner.
- Travel daily within the assigned territory to support account needs and sales objectives.
- Meet or exceed monthly, quarterly, and annual sales goals.
- Present and sell the MBG spirits portfolio using a consultative, solutions‑based selling approach.
- Drive incremental sales through new distribution, menu placements, cocktail features, and back‑bar visibility.
- Influence purchasing decisions by aligning product recommendations with each account’s concept and target guest.
- Execute supplier programs, incentives, and promotional initiatives in alignment with company objectives.
- Secure and maintain menu listings, cocktail features, and brand visibility within accounts.
- Coordinate tastings, staff trainings, and brand events to increase product knowledge and advocacy.
- Ensure point‑of‑sale materials and brand standards are properly executed.
- Serve as a brand ambassador for assigned portfolios within the on‑premise market.
- Plan weekly routes, pre‑plans, and territory strategies to maximize productivity.
- Accurately enter orders, account activity, and notes into the CRM system.
- Track incentives, performance metrics, and program execution.
- Maintain compliance with company policies and all applicable Texas alcohol regulations.
- Provide timely and accurate reporting and feedback to management on market conditions, customer needs, and competitive activity.
Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement; maintain a high level of professionalism and confidentiality; establish and maintain effective working relationships with staff, department leaders, and executive leadership; be approachable, trusted, and knowledgeable; deliver excellence and exhibit ownership, accountability, and responsibility; engage, be responsive, respected, and confident.
COMPETENCIES- Customer Focus: Dedicated to meeting the expectations and requirements of customers, ensuring high levels of satisfaction and fostering strong relationships.
- Negotiating: Skilled at…
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