Business Development Associate; Senior Care Partnerships

Position Summary

We are seeking a proactive and relationship-driven Business Development Associate to support market development in the senior care space. This role is designed for an early-stage growth environment and combines business development, field outreach, channel building, and market feedback collection
.

The ideal candidate is comfortable speaking with senior care providers, building relationships through phone and in-person outreach, identifying qualified opportunities, and reporting market feedback in a structured way. This is a hands‑on role for someone who can operate independently, learn quickly, and help validate go‑to‑market opportunities in the DFW market.

• Build and maintain target lists across senior care and healthcare‑adjacent channels, including:
  • Assisted Living
  • Memory Care
  • Skilled Nursing Facilities (SNF)
  • Rehab providers
  • Home Care Agencies
  • Home Health Agencies
  • Durable Medical Equipment (DME) companies
  • Other senior‑focused referral channels
• Conduct outreach through:
  • Cold calls
  • Emails
  • Walk‑in visits
  • Follow‑up meetings
• Introduce partner products and services to prospective channels and identify early‑stage business opportunities
• Conduct discovery conversations to understand customer needs, current practices, and adoption barriers
• Help identify pilot opportunities and support early business development efforts
• Track and report key field feedback, including:
  • Response rate
  • Meeting rate
  • Effective messaging
  • Common objections
  • Potential referral opportunities
• Maintain organized outreach records, contact lists, and pipeline updates
• Work closely with the CEO on priority accounts, opportunity strategy, and follow‑up actions
• Support light market research and partnership development activities as needed

• Strong spoken and written English communication skills
• Comfortable with cold outreach, including phone calls and in‑person visits
• Strong interpersonal skills and ability to build trust quickly
• Organized, responsive, and able to manage follow‑up consistently
• Able to work independently in a field‑based role
• Valid driver’s license and reliable transportation
• Comfortable traveling locally within the DFW area

• Experience in one or more of the following:
  • Senior living
  • Home health
  • Home care
  • Rehab
  • DME
  • Healthcare partnerships
  • B2B field sales
• Familiarity with senior care or healthcare‑adjacent markets
• Experience in business development, account management, outreach, or community partnerships
• Basic spreadsheet / CRM skills

• Energetic and comfortable talking to new people
• Able to balance persistence with professionalism
• Curious about how to build a new market
• Interested in healthcare, senior care, partnerships, or startup growth
• Coachable and able to turn field feedback into practical action
• Comfortable operating in an environment where processes are still being built

• Learn the basics of partner products and their value proposition
• Build and maintain a target list of senior care channels in the DFW market
• Conduct outreach through calls, emails, and selected in‑person visits
• Track key activity metrics such as outreach volume, response rate, and meeting rate
• Report market feedback to the CEO, including effective messaging and common objections
• Help identify referral opportunities and support early partnership development

This is a strong opportunity for someone who wants real exposure to business development, go‑to‑market execution, senior care partnerships, and startup‑style growth projects
. The role offers hands‑on experience in building a market from the ground up and working directly with leadership.