Director of Business Development – Senior Care Solutions

About the Opportunity

We are building and expanding a senior care and healthcare solutions business in the U.S. market, beginning in the Dallas-Fort Worth area.

Our solutions are designed to help healthcare providers, senior living communities, rehabilitation organizations, home health providers, and other senior care organizations reduce the risk and severity of fall-related injuries.

We are currently in an early-stage U.S. market expansion phase and are looking for a hands-on Director of Business Development who can help identify the strongest market opportunities, build a repeatable go-to-market model, and ultimately scale the business.

This is not a traditional sales management role.

We are looking for a business builder who has experience developing and scaling healthcare, senior care, medical device, healthcare services, or related businesses.

You will work closely with executive leadership to develop and execute the U.S. growth strategy.

Key responsibilities include:

• Identify and prioritize Ideal Customer Profiles (ICPs) across healthcare and senior care markets
• Conduct customer discovery to understand clinical, operational, financial, and organizational pain points
• Refine Customer Value Propositions (CVPs) based on market feedback
• Develop and test go-to-market strategies across multiple channels
• Build relationships with hospitals, rehabilitation providers, senior living communities, SNFs, home health agencies, physician groups, and other healthcare organizations
• Develop strategic partnerships, referral channels, and healthcare industry relationships
• Create and improve pilot and trial programs that lead to commercial adoption
• Develop pricing, sales processes, qualification criteria, and sales methodologies
• Build and standardize a repeatable sales playbook
• Establish KPIs, pipeline management processes, forecasting, and CRM discipline
• Evaluate sales productivity and unit economics
• Recruit, onboard, train, and develop future business development team members
• Validate whether newly hired salespeople can reproduce successful sales results
• Develop territory expansion plans as the business grows beyond DFW
• Provide direct market feedback to leadership to support product and service development

We are particularly interested in candidates who have previously helped organizations move through one or more growth stages such as:

0 → 1: Building the initial business model, defining the MVP, validating the customer value proposition, and generating the first meaningful revenue

1 → 10: Establishing unit economics, developing a repeatable sales model, recruiting new team members, and proving that new employees can reproduce successful results

10 → 100: Scaling a proven business model across territories, teams, and functions while maintaining economic discipline and organizational performance

Strong candidates will understand how to move through a process such as:

Market → ICP → Customer Pain → CVP → MVP → GTM → Unit Economics → Repeatability → Scale

We are looking for someone who has:

• 7+ years of experience in business development, sales, market development, commercial strategy, or related leadership roles
• Experience in healthcare, senior care, medical devices, healthcare services, home health, senior living, rehabilitation, or a related industry
• Direct experience helping grow a business from an early stage into a larger and more structured organization
• Experience building or improving a sales playbook
• Experience identifying ICPs and developing customer value propositions
• Experience establishing new sales channels or entering new markets
• Experience recruiting, onboarding, coaching, and managing sales or business development professionals
• St…