Digital Marketing Specialist

The Digital Marketing Specialist is responsible for developing and executing the company’s paid marketing strategy to generate traffic, leads, and revenue. The role involves managing and optimizing campaigns across multiple channels, including search engines, social media, display advertising, and other paid advertising platforms. The Paid Marketing Lead is also responsible for analyzing and reporting on campaign performance, identifying opportunities for improvement, and collaborating with cross‑functional teams to achieve business objectives.

• Develop and execute the company’s paid marketing strategy, including creating and managing campaigns across multiple channels.
• Monitor and optimize campaigns to ensure maximum ROI and achieve KPIs.
• Conduct competitive analysis to identify new opportunities and stay ahead of industry trends.
• Collaborate with the creative team to develop compelling ad copy, images, and landing pages.
• Analyze campaign performance and generate reports to communicate results to stakeholders.
• Continuously test and improve ad creatives, targeting, and bidding strategies to improve campaign performance.
• Work with cross‑functional teams, including sales, product, and analytics, to align paid marketing efforts with business goals.
• Manage and grow relationships with external agencies and vendors.

• Data-Driven Mindset: Makes decisions based on analytics and performance metrics, not assumptions.
• Creativity & Innovation: Comes up with fresh ideas for campaigns, content, and marketing strategies.
• Adaptability: Stays updated with digital trends and adapts quickly to algorithm or platform changes.
• Results-Oriented: Focuses on KPIs like ROI, conversions, and engagement to drive measurable success.
• Collaboration: Works well with cross‑functional teams (design, content, sales, development) to align marketing efforts.
• Customer-Centric Thinking: Understands the target audience deeply and tailors strategies to meet user intent and behavior.
• Attention to Detail: Ensures campaigns are well‑executed with accurate targeting, messaging, and tracking.
• Time Management: Efficient in handling multiple campaigns or projects under tight deadlines.
• Problem-Solving: Quickly identifies issues in performance and optimizes campaigns proactively.
• Integrity & Accountability: Takes ownership of campaigns, successes, and failures, and learns from them.

• Proven experience in paid marketing, with a strong track record of success in managing and optimizing campaigns across multiple channels.
• Strong analytical skills, with the ability to analyze and interpret data to identify trends, insights, and opportunities for improvement.
• Knowledge of industry-standard tools and platforms, including Google Ads, Facebook Ads, Linked In Ads, and other advertising platforms.
• Excellent communication skills, with the ability to articulate complex ideas in a clear and concise manner.
• Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
• Experience with A/B testing, conversion rate optimization, and landing page optimization.
• Creative thinker, with the ability to develop innovative and compelling ad copy and visuals.
• Ability to work independently and as part of a team in a fast‑paced, dynamic environment.
• Knowledge and Exposure of search engine optimization (SEO) best practices and how it intersects with paid search

• Familiarity with marketing automation platforms such as Hub Spot, Marketo, or Pardot
• Understanding of UX/UI design principles to help create effective landing pages and ad creative
• Familiarity with e-commerce and online shopping platforms such as Shopify, Magento, or Woo Commerce
• Proficiency in Excel or Google Sheets for data analysis and reporting purposes.
• Holding a specialized qualification in Digital Marketing is a plus.

• Graduate: B.Tech/B.E. in Computers, BCA, BSCIT, and MBA (Sales & Marketing)
• PG: MCA in Computers, MS/M.Sc (Computer Science)

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