Marketing Services Manager

Overview

At HDR, our employee-owners are fully engaged in creating a welcoming environment where each of us is valued and respected. We empower everyone to bring their authentic selves and novel ideas to work. As part of our Water Business Group, you’ll help shape how communities manage water for generations to come, supporting public health, environmental sustainability, and infrastructure resilience.

Join a team shaping the future of water infrastructure in Northern California. As the Marketing Services Manager for the Northern California Area Water Business Group (Nor Cal WBG), you’ll lead a team at the forefront of driving innovation, building strategic partnerships, and unlocking new opportunities in drinking water, wastewater, and water resources planning and design.

• Retain, develop and supervise proposal and marketing employees, as assigned
• Ensure the go/no-go decision process is applied in accordance with HDR’s Matrix of Authority
• Oversee/Lead pursuit teams in creating and implementing effective win strategies, key messaging, and guide the creation of pursuit materials to ensure messaging clarity and consistency (capture planning)
• Facilitate pursuit teams to develop persuasive proposal and interview materials
• Develop and manage proposal schedules and confirm compliance for all pursuits in Nor Cal WBG
• Engage the appropriate marketing services resources in pursuit teams
• Develop scalable processes for proposal development, marketing workflows, and marketing tools/templates (AI-enabled tools) to ensure best practices
• Lead quality reviews of proposal and interview materials
• Coach interview teams to effectively deliver key messages during interview presentations
• Facilitate debriefs to identify improvement opportunities and measure overall competitiveness
• Recognize and celebrate pursuit successes and milestones
• Manage workload demands of proposal managers and marketing coordinators
• Identify candidates to fill open marketing positions
• Train, mentor, and onboard marketing employees on proposal processes and marketing best practices
• Manage client relationship management and financial systems to inform reporting metrics and dashboards
• Support development of annual and long-term strategic plans within company direction and goals, including growth initiatives and prioritizing strategic investments
• Implement key growth initiatives and investments as defined in annual and long-term strategic plans
• Develop and implement client plans, including long-term strategies to capture market share
• Create marketing collateral to support business development efforts
• Develop business relationships with teaming partners
• Direct content marketing campaigns to strengthen HDR’s brand, increase visibility, and showcase thought leaders
• Develop and publish engaging digital content that reflects HDR’s brand and elevates thought leadership
• Implement strategies to elevate HDR’s brand and technical talent with industry associations
• Assist in planning and fulfilling conference sponsorship benefits, as needed
• Develop engaging internal communications content (announcements, presentations, videos, webinars)
• Arrange for professional photography on projects
• Coordinate large, internal meetings (in-person and virtual)
• Articulate HDR’s capabilities and competitive advantages
• Maintain inventory of branded materials used for client visits, conferences and recruiting activities
• Other duties as assigned

• Bachelor’s degree in a related field
• Deep knowledge of the A/E/C industry’s standard approach to procurement of professional services
• 10+ years of experience leading or managing proposal efforts within the A/E/C industry
• Ability to work effectively with various staff and teams in a fast-paced, deadline-driven environment

• A minimum of 8 years relevant industry experience
• Demonstrated "self-starter" with a history of completing projects with limited oversight
• Demonstrated ability to motivate and inspire others
• Experience in sales and developing effective win strategies
• Excellent written and verbal communication skills
• Proficient in Microsoft Office applications, including Outlook, Word, Excel and…