Manager, Retail Merchandising

Position Overview

As part of the talented Marketing team, you will own Mercury Marine’s marketing and merchandising experience across national and regional retailer partners. This role brings Mercury’s brand to life in retail environments by leading visual direction, merchandising strategy, promotional execution, and day‑to‑day marketing support for retailers.

You will work closely with Sales, Creative, Brand, and retail partners to translate Mercury’s marketing strategy into consistent, scalable, high‑impact execution across both physical and digital touchpoints, while driving greater standardization of Mercury merchandising across a wide range of applications. This is a hybrid role based in Fond du Lac, WI, requiring three days per week in the office.

• Retail Strategy, Merchandising, Visual & Digital Execution
  • Serve as the DRI for retail visual identity and merchandising execution across all retailer touchpoints.
  • Develop, document, and govern Mercury Marine’s retail visual identity and standards, including planograms, visual merchandising guidelines, and signage systems.
  • Own the design, production, rollout, and lifecycle management of POP, signage, graphics, and fixtures, ensuring scalability, quality, and operational efficiency.
  • Own and optimize the retail planogram software platform (IWD Mockshop), including governance, content standards, planogram development, retailer deployment, and ongoing optimization.
  • Lead training and communication efforts with sales and field teams to drive adoption of retail standards and tools.
  • Ensure brand, product content, and merchandising standards are accurately represented across retailer websites and digital touchpoints.
  • Partner with stakeholders to align national marketing initiatives with retailer‑specific strategies and in‑store execution.
  • Assist in executing national marketing programs that drive traffic and lead generation at the retail level.
• Vendor & Budget Management
  • Manage external vendors, ensuring quality, timelines, and cost efficiency.
  • Support budget planning, forecasting, and spend tracking for retail marketing programs and production to maintain strong ROI and financial accountability.
• Performance, Reporting & Optimization
  • Define, track, and report on KPIs and ROI for retail marketing programs, merchandising initiatives, and promotional activations.
  • Use performance insights to continuously refine standards, programs, and execution models to improve retailer engagement and business impact.

• Bachelor’s degree in Marketing, Visual Merchandising, Display & Presentation, or related field.
• 3‑5 years of experience in retail marketing, visual merchandising, or a similar field.
• Strong visual, creative, and merchandising skills.
• Proven ability to manage vendors, budgets, and complex projects.
• Strong communication skills and experience influencing stakeholders and partners.
• Willingness to travel periodically to support retailers (10%).

• Competitive base salary ranging from $86,500 to $126,800, with adjustments based on experience and location.
• Eligibility for an annual discretionary bonus.
• Participation in a comprehensive benefits package, including medical, dental, vision, paid vacation, 401(k) with up to 4% match, Health Savings Account with company contribution, and a wellness program.
• Product purchase discounts and other benefits.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by law. If you require accommodation during the application or interview process, contact h for support. Brunswick participates in E‑Verify.