Sales Representative

• Job Category Sales, Distribution
• Employee Type Full Time

* For guaranteed consideration, applications should be submitted by 3:00pm on July 24, 2026.*

Do you enjoy building strong customer relationships, identifying new opportunities, and helping businesses grow? Are you passionate about sales and thrive in a fast-paced, relationship-driven environment? If so, we'd love to meet you.

As a Sales Representative, you'll represent one of Wisconsin's largest portfolios of wine, spirits, and non-alcoholic beverage brands. You'll partner with retailers and hospitality businesses throughout your assigned territory, helping customers grow their business while delivering exceptional service and sales results.

Every day brings new opportunities to build relationships, introduce exciting products, solve customer challenges, and make a direct impact on your territory's success.

• Build and maintain strong relationships with existing and new customer accounts
• Grow sales by identifying opportunities to expand product distribution and increase market share
• Present new products, promotions, and supplier initiatives that help customers succeed
• Develop territory plans and account strategies to meet sales goals
• Manage your sales pipeline through regular customer visits and scheduled sales calls
• Analyze sales trends, inventory levels, and customer needs to recommend the right product mix
• Overcome objections, negotiate effectively, and confidently ask for the sale
• Maintain accurate customer information, pricing, and merchandising details
• Collaborate with internal teams to ensure outstanding customer service and timely issue resolution
• Manage accounts receivable in partnership with the Credit Department
• Complete sales reporting, surveys, and territory planning on time
• Stay informed on industry trends, competitive activity, and market opportunities
• Develop drink features and promotional events
• Design and update beverage menus
• Conduct product tastings and staff education
• Secure featured pour placements and permanent point-of-sale materials
• Present merchandising and promotional programs
• Build and maintain displays
• Optimize shelf space and cold box placement
• Support retail advertising initiatives
• Recommend competitive shelf pricing

We're looking for someone who is:

• A relationship builder who enjoys working directly with customers
• Competitive, self-motivated, and driven to achieve sales goals
• Organized and able to manage multiple priorities across a territory
• Comfortable analyzing sales data and turning insights into action
• A strong communicator with excellent presentation and negotiation skills
• Professional, dependable, and customer-focused
• Able to work independently while collaborating with teammates
• Comfortable using technology, mobile apps, and sales tools in the field
• Passionate about the wine and spirits industry

• High school diploma or equivalent required
• Bachelor's degree in Business, Marketing, or a related field preferred
• 1–3 years of sales experience preferred
• Distribution or beverage industry experience preferred
• Wine or spirits certifications such as CSS, CSW, or CWE are a plus
• Valid driver's license, proof of insurance, and satisfactory driving record required

For more than 90 years, Badger Liquor has been a trusted distributor serving communities across Wisconsin. Our success is built on strong customer partnerships, industry expertise, and employees who are passionate about delivering outstanding service.

When you join our team, you'll have the opportunity to:

• Represent an industry-leading portfolio of premium brands
• Build meaningful relationships with customers across your territory
• Develop your sales career with ongoing learning and professional growth
• Work for a stable, family-owned Wisconsin company with a collaborative culture
• Make a direct impact on your customers' success and the growth of your territory

If you're ready to take ownership of your territory, grow your career, and represent some of the industry's most recognized brands, we'd love to hear from you.

Apply today and help us continue delivering exceptional service and products throughout Wisconsin.